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Social Media Jobs Overview Social media professionals are responsible for devising creative strategies that improve a ...

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Social Media Jobs Overview

Social media professionals are responsible for devising creative strategies that improve a company's online presence and increase brand awareness and loyalty. The job requires expert knowledge of all social media platforms and staying up-to-date with the latest digital marketing strategies and trends. To get a job in social media, you will also benefit from having advanced IT skills (including web and data analytics, SEO, and online content management platforms), an excellent spoken and written command of English, and user research skills. Social media experts may work for digital agencies, large corporations, and also on a freelance basis.

Social Media Jobs Education Requirements

A possible entry route into this industry involves starting as a social media or digital marketing assistant and completing on-the-job training, such as City & Guilds Level 3 courses in Social Media for Business or Social Media & Digital Marketing. Graduates with a degree in social media management, digital marketing, public relations, media and communications or journalism may also get into this field. Professional memberships are also valuable in this competitive industry, so you may want to consider joining the Chartered Institute of Marketing or the Institute of Direct and Digital Marketing, both of which also offer specialised training courses in areas like content marketing, data analytics, and digital strategy.

Social Media Jobs Market

Social media jobs are often available at marketing, media, and communications departments. Jobs in social media vary and may include roles like social media executive, social media manager, or digital marketing jobs. Senior positions are advertised with job titles like communications manager and head of digital communications.

Social Media Jobs Salary Information

Starting salaries for junior social media professionals range between £17,000 and 22,000 a year. Wages may be up to 17% higher for London-based jobs and can increase to £25,000 and above for managerial roles. Senior social media manager positions can command annual salaries in excess of £70,000.

  1. Social Media