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631 Jobs Found 

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Social Media Manager, Client Solutions

The Economist

London, London
30+ days ago
London, London
30+ days ago

 

The Economist Group's Client Solutions business offers a unique combination of research and content creation amplified by brand communications that reach the most influential audiences. Client Solutions works in partnership with many clients to create highly impactful programs by leveraging the expertise of its teams and amplification platforms across the Group.

 

We have a need for a Social Media Manager who can help build Client Solutions’ reputation as a provider of high-quality Impact Partnerships for clients. The Social Media Manager will be responsible for Client Solutions’ presence on Twitter, LinkedIn and Facebook, translating the overarching Client Solutions marketing strategy into an actionable content plan that drives engagement from our target audiences on these platforms. A key element of this role will be reviewing our various accounts to understand which can be consolidated, and which need to be kept separate, with a view to optimising the experience for our customers throughout.

 

The role reports into the Content Marketing Director, to ensure our digital content is aligned with our broader content strategy for Client Solutions marketing, and will liaise closely with stakeholders across Client Solutions to ensure stories are identified and shared.


How you will contribute:

 

  • Review our current presence on digital platforms with a view to rationalising and consolidating multiple accounts.
  • Develop a social strategy focused on key audience segments and communities, ensuring we are using each platform to the best of its capabilities and identifying the content needs for each one.
  • Increase our engagement levels on LinkedIn and Twitter amongst specifically defined target audiences (senior marketers, agencies, C-Suite executives, communities around sustainability, healthcare, etc)
  • Curate existing content from the Client Solutions team, and create new content as necessary, to position Client Solutions in line with our proposition and go-to-market strategy
  • Develop best practices on the platforms using a clear testing approach, to ensure we are maximising our impact.
  • Create a regular reporting structure that enables us to identify clear improvements and optimisations based on data.
  • Support colleagues across Client Solutions develop their usage of social platforms to further their own engagement with the community.

Ideal skills and abilities for this role include:

 

  • 5-7 years work experience, including at least 2-3 years in a relevant social media role
  • A pro-active mindset, able to take action and move an initiative forward with minimal guidance 
  • The ability to work in a fast paced, entrepreneurial team oriented environment; able to work under pressure on a number of projects.
  • The ability to be comfortable with and navigate through ambiguity and uncertainty in a complex environment
  • Strong understanding of how advertising clients and B2B professionals think about their business.  Understanding of the issues that C-suite executives face and the channels likely to reach them
  • Experience with of building a social media following, using social media to drive engagement and sales conversations, or using social media to amplify branded content all desirable
  • Familiarity with the media landscape, particularly the various social platforms, with an emphasis on social platforms relevant to a B2B audience.
  • Experience working with a range of internal stakeholders; ability to build a rapport and build influence in order to effect specific actions
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Junior Event & Social Media Manager

Festival of The Dead

London, London
6 days ago
London, London
6 days ago

Job Title: Junior Event & Social Media Manager
Location: London, UK
Salary: Competitive
Experience: 1-3 years
Reports to: Managing Director
About the company
Festival of The Dead delivers the biggest Halloween events in the world. We are an international events and live music company that specialises in creating unique and industry leading experiences across Europe and beyond. We have a diverse portfolio of events including international festivals, live tours & conventions, all focused around dark and alternative subculture.
As well as our live events division, Festival of The Dead also has a thriving digital community of fans, artists, influencers and content creators which reaches a global audience of upwards of 50 million people each month.
About the role
The successful candidate will work across the entirety of the business to grow its event and social media presence. The main responsibilities will be working with a team to plan and run live events and festivals across the world, working closely on digital and social media strategy as well as working to drive sales and brand growth. 

Two days are rarely the same, one day you could be researching potential event ideas and locations and the next, meeting with influencers for an upcoming social media campaign.

This position will require occasional weekend work when running events and international travel.
A successful candidate will have...
An understanding of the delivery of a range of events
A strong understanding of social media (Facebook, Insta, TikTok, and Twitter)
A proven ability to juggle multiple projects and priorities
A proven ability to work under pressure and to deadlines
Fast and accurate data entry and research skills
Great people skills
RequiredExperience

1+ year in an events assistant/management role
1+ years sales/marketing experience
Experience working in a fast-paced, rapidly evolving environment
Computer literate and a good knowledge of Excel/Google Sheets

Bonus Experience
Experience in digital advertising
Content creation skills
Interest in gothic/dark culture
Interest in live music and festivals
Writing blogs/articles

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Social Media Manager, Client Solutions

The Economist Newspaper Limited

London
30+ days ago
London
30+ days ago

Introduction

 

The Economist Group's Client Solutions business offers a unique combination of research and content creation amplified by brand communications that reach the most influential audiences. Client Solutions works in partnership with many clients to create highly impactful programs by leveraging the expertise of its teams and amplification platforms across the Group.

 

We have a need for a Social Media Manager who can help build Client Solutions’ reputation as a provider of high-quality Impact Partnerships for clients. The Social Media Manager will be responsible for Client Solutions’ presence on Twitter, LinkedIn and Facebook, translating the overarching Client Solutions marketing strategy into an actionable content plan that drives engagement from our target audiences on these platforms. A key element of this role will be reviewing our various accounts to understand which can be consolidated, and which need to be kept separate, with a view to optimising the experience for our customers throughout.

 

The role reports into the Content Marketing Director, to ensure our digital content is aligned with our broader content strategy for Client Solutions marketing, and will liaise closely with stakeholders across Client Solutions to ensure stories are identified and shared.

Accountabilities

How you will contribute:

 

  • Review our current presence on digital platforms with a view to rationalising and consolidating multiple accounts.
  • Develop a social strategy focused on key audience segments and communities, ensuring we are using each platform to the best of its capabilities and identifying the content needs for each one.
  • Increase our engagement levels on LinkedIn and Twitter amongst specifically defined target audiences (senior marketers, agencies, C-Suite executives, communities around sustainability, healthcare, etc)
  • Curate existing content from the Client Solutions team, and create new content as necessary, to position Client Solutions in line with our proposition and go-to-market strategy
  • Develop best practices on the platforms using a clear testing approach, to ensure we are maximising our impact.
  • Create a regular reporting structure that enables us to identify clear improvements and optimisations based on data.
  • Support colleagues across Client Solutions develop their usage of social platforms to further their own engagement with the community.

Experience, skills and professional attributes

Ideal skills and abilities for this role include:

 

  • 5-7 years work experience, including at least 2-3 years in a relevant social media role
  • A pro-active mindset, able to take action and move an initiative forward with minimal guidance 
  • The ability to work in a fast paced, entrepreneurial team oriented environment; able to work under pressure on a number of projects.
  • The ability to be comfortable with and navigate through ambiguity and uncertainty in a complex environment
  • Strong understanding of how advertising clients and B2B professionals think about their business.  Understanding of the issues that C-suite executives face and the channels likely to reach them
  • Experience with of building a social media following, using social media to drive engagement and sales conversations, or using social media to amplify branded content all desirable
  • Familiarity with the media landscape, particularly the various social platforms, with an emphasis on social platforms relevant to a B2B audience.
  • Experience working with a range of internal stakeholders; ability to build a rapport and build influence in order to effect specific actions
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Director of Social Media

NBC Universal

London
14 days ago
London
14 days ago
Social Strategy
Lead the international Social Media strategy for all titles and Universal Pictures, working with the Social & wider Media teams to build defined and measurable objectives and workflows. Effective strategies are needed on each of our individual releases, our franchises and the Universal Pictures brand.
Work with the Social Media team to guide territories in implementing these strategies and ensuring they are up to date with best practices across all platforms, building the most impactful social campaigns.
Work with the wider Marketing Teams to consult on social media’s role in amplifying the efforts of their teams.
Social Creative Strategy
Lead on the digital engagement strategy for each social platform using the strategic positioning, audience research, and ongoing territory feedback to set the priorities on a title basis.
•    Agree the social creative strategy with the lead Creative on each title, setting clear priorities and messaging objectives
•    Develop the platform/social strategy slides of the MSG
Social Insights
Manage owned channel reporting using our partner tools and platform analytics, providing regular updates on channel health and performance, whilst using these to direct strategy. Work closely with our Research team to ensure HO and International metrics are aligned with Studio reporting and objectives.
Digital Expertise
Explore new content opportunities across emerging platforms, technologies and media owners
•    develop relationships with channels and creators with a focus on new content formats
•    bring ideas to the wider HO team for feedback and keep them informed on progress
•    update other teams (creative, publicity, partnerships) on new opportunities and make recommendations on their place within campaigns
•    expect a reciprocal relationship where other teams share their plans with these channels and creators
Support and guide the wider Head Office team on initiatives that have a social platform element
•    Consult and support on any partnership activity that has a significant social engagement tactic or mechanic or requires access to existing social campaign platforms or relationships with channels of content creators (Partnerships team to be responsible for delivering activity)
•    Consult and support on relevant publicity activities such as talent social initiatives and influencer strategy and platform trends. (Publicity team to be responsible for delivering activity)
Asset Production
Support asset development, briefing creative team on requirements that meet the campaigns strategic objectives
•    Brief creative team on campaign requirements
•    Work with lead creative to ensure they are in the loop on social content development and reciprocate with relevant updates as the main creative campaign develops
Territory Collaboration
Work directly with key territories to understand campaign requirements and collaborate with them to develop content
•    Share relevant case studies with the wider HO team
Film-maker Relationships
Lead on film-maker relationships where social is a core component
•    support the creative team in obtaining content approvals, or take a more direct approach (to be agreed with lead creative)
•    support the publicity team in managing talent sign off on social/influencer initiatives
Cross-divisional/Franchises
Define the international strategy on franchises through their life-cycle on social and official sites, ensuring that brand franchise activity is in line with our HO campaign strategy.
•    work with the domestic franchise team on socially led initiatives to roll out internationally where relevant
•    be a resource for Home Ents / New Media, ensuring they receive all campaign materials and strategy documents on each title, and supporting them in the development of their own engagement programs.
Domestic 
Work closely with domestic digital marketing on the engagement strategy on all titles, with a focus on major franchises and digital-first campaigns.
Experience Required
•    You will be considered an expert in using Social Media platforms (Instagram, Facebook, Twitter, TikTok, Snapchat amongst others) and have a track record in creating and delivering the social media strategy.
•    Experience of managing a campaign from beginning to end across multiple countries (and adapting to the local audience) is essential
•    Experience of reviewing content and working with Creative teams to design social media campaigns for each new film release.
•    Experience of working with data analytics to determine the optimal placement for all campaigns to positively influence views and ultimately revenue
•    Experience of working in a media agency preferable to have experience of managing multiple and diverse campaigns. Knowledge of working with franchises is additive.
•    Previous experience of managing a team. Able to demonstrate excellent leadership and people management skills
•    Excellent interpersonal and communication skills (verbal and written) with a proven ability to communicate clearly with a variety of audiences internally and externally.
•    Demonstrable project management experience is essential
•    Be able to work under pressure, be proactive and self-motivated
•    Additional languages preferable
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Biddable Media Manager

Mediacom

London, EN
13 days ago
London, EN
13 days ago

BIDDABLE MEDIA MANAGER

Job title: Biddable Media Manager

Group: Mindshare Worldwide

Client: Ford

Reports to: Biddable Media Director

 

Company Background

Ours is the story of the eternal upstart and change is in our DNA. We were born with the ambition to change the world through media. Raised in Asia, we are now the world’s most geographically balanced global network spanning US, Latin America, Europe and Asia. Mindshare’s birth in 1997 shifted the focus from media as a pure commodity to media as a change agent.

Our ambition was to go beyond the traditional media descriptors of “Optimise, Capitalise, Maximise.” We will not be defined by the formulaic definitions of media. Mindshare’s story is about teamwork. It’s why we called ourselves Mindshare in the first place!

We were designed to be a global network, balanced in every region, with clients benefitting from both global and local insights. Today 75% of our business is global and our global network and integrated approach is our strength.We are a global media agency network with billings in excess of US$24 billion (source: COMvergence) and our network consists of more than 7,000 employees, in 116 offices across 86 countries. Mindshare is part of GroupM, which oversees the media investment management sector for WPP, the world’s leading communications services group.

Discrimination, oppression and inequities towards people of different race, ethnicity, gender, sexuality, abilities, age or any other differences, are unacceptable and have no place in the world or amongst our Mindshare family. We strive for an environment where everyone is treated fairly and respectfully, has equal access to opportunities and resources, whose voice is heard and who can contribute to the organisation’s success.

Background to the team

Mindshare Team Ford work with GTB and other WPP companies at Sea Containers House to deliver a full service comms product to Ford covering, connections planning, CX, social strategy and deployment, analytics, CRM, PR, platform design and build, centralised biddable execution and market coordination across 19 European Markets.

This role sits within Biddable Media, initially a team of two looked after both paid and organic search, we have since grown to become a team of 25. We also take care of YouTube, programmatic and paid social.

Of late there has been a big change in the way Ford Motor Company approaches advertising. We are busy putting the digital infrastructure in place to become more adaptable and take their 2021 strategy to the next level.

This year we created a bespoke media optimisation framework for Ford Central Services Division which ensures we have the right processes, resources and technology to support their media strategy. This is being realised through the Smart Media team atMindshare Team Ford and GTB, aimed at coordinating all tests on so-called biddable media channels across Europe (YouTube, Programmatic, Social, Search).

2020 has been a year of finding new efficiencies in media and the Biddable Account Manager, as part of the Smart Media team - will be within the heart of the action as we move onto the next phase of this project, planning throughout 2021. The role will involve working with central teams within GTB London and the local Mindshare & WPP agencies, to move forward the innovation efforts for this business unit.

2020 has been also the year of new wins with the integration of the Ecommerce Accessories & Parts media planning and buying within our team’s role, from defining the paid media strategy for their eShop to activation and performance management.

The BAM will bethe central client contact for the UK and Germany, working closely with the Biddable Account Director and the PPC teams to ensure a best in class Paid Search media strategy and strong return on ad spend.

This is not your traditional biddable role. The biddable team are well integrated within the wider GTB & WPP businesses and work closely with the PPC, analytics, planning and data teams. We have worked hard to break silos and ensure that we are aligning our digital media strategy with wider FCSD (Ford Customer Service) projects. This will provide the BAM with plenty of opportunities to get involved, gaining experience and knowledge of the wider digital marketing ecosystem.

In addition…

  • We will provide you with the necessary training for all relevant platforms, tools and systems used by Ford of Europe and WPP
  • You will get exposure to the work and resources of other GTB and WPP teams – creative, analytics, tech and others, in essence gaining exposure to key parts of WPP
  • This is a unique opportunity to play a key role in the early stages of a large project with lots of opportunity for growth
  • You will be able to attend all workshops and presentations organised by GTB and our partners, such as Google, Amazon, Facebook and others.

Responsibilities

Campaign Planning and Market coordination

  • Manage the cycle of a new campaign from idea to execution and reporting on performance with support from Account Director and colleagues
  • Provide FCSD clients with regular updates and reports on campaign performance for Paid Search media for UK and Germany
  • Work with our Search team to propose a road map for optimisation and testing
  • Liaise with creative teams for asset production and copywriting for email newsletters and PPC ad copy
  • Ensure all locally activated campaigns adhere to central guidelines
  • Work with media partners onstrategic planning, budgeting, campaign ideation and approval on local and European level
  • Trouble shooting problems

Project management

  • Facilitate adoption of new technologies and strategies across biddable channels
  • Identify opportunities for testing and optimisation on biddable channels and work with the appropriate teams to roll out the tests
  • Enable sharing of learnings and performance insights between all central and local teams

Client Servicing

  • Become the GTB biddable lead for local clients, develop strong relationships with them through regular phone contact and email
  • Build trust by being transparent and honest, keeping local clients and Mindshare teams informed at all times
  • Be a source of expertise and encourage the development of the clients’ digital knowledge

 

Requirements

The ideal candidate will be able to demonstrate knowledge and experience in paid search campaign planning and optimisation. You will be familiar with and have experience of PPC for e-commerce and web analytics tools and participate actively in internal and client discussions. At least 2 years digital media experience required (will consider both local and international experience).

It would be beneficial, but not critical, if you have previous experience in the automotive sector and are well used to working with/managing different stakeholders such as creative account teams/planners, media owners and other 3rd parties.

Client servicing experience would also be essential and you should also be comfortable with speaking to multiple stakeholders at all levels.

Experience, Qualifications & Skills

  • Solid prior experience in a biddable media role (paid search or programmatic) and any experience in CRM marketing
  • Practical understanding and experience in planning campaigns on digital media
  • Good working knowledge of web analytics platforms (ideally Omniture, GA)
  • Client facing experience
  • Good copywriting skills would be a bonus
  • Experience in reporting and competent in Excel
  • Strong project management skills
  • Problem solver and a quick thinker
  • Flexible approach
  • Highly organised
  • Strong communicator with excellent interpersonal skills
  • Interest in paid search, digital media and advertising
  • Team player
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Biddable Media Manager

GroupM

London
13 days ago
London
13 days ago

BIDDABLE MEDIA MANAGER

Job title: Biddable Media Manager

Group: Mindshare Worldwide

Client: Ford

Reports to: Biddable Media Director

 

Company Background

Ours is the story of the eternal upstart and change is in our DNA. We were born with the ambition to change the world through media. Raised in Asia, we are now the world’s most geographically balanced global network spanning US, Latin America, Europe and Asia. Mindshare’s birth in 1997 shifted the focus from media as a pure commodity to media as a change agent.

Our ambition was to go beyond the traditional media descriptors of “Optimise, Capitalise, Maximise.” We will not be defined by the formulaic definitions of media. Mindshare’s story is about teamwork. It’s why we called ourselves Mindshare in the first place!

We were designed to be a global network, balanced in every region, with clients benefitting from both global and local insights. Today 75% of our business is global and our global network and integrated approach is our strength.We are a global media agency network with billings in excess of US$24 billion (source: COMvergence) and our network consists of more than 7,000 employees, in 116 offices across 86 countries. Mindshare is part of GroupM, which oversees the media investment management sector for WPP, the world’s leading communications services group.

Discrimination, oppression and inequities towards people of different race, ethnicity, gender, sexuality, abilities, age or any other differences, are unacceptable and have no place in the world or amongst our Mindshare family. We strive for an environment where everyone is treated fairly and respectfully, has equal access to opportunities and resources, whose voice is heard and who can contribute to the organisation’s success.

Background to the team

Mindshare Team Ford work with GTB and other WPP companies at Sea Containers House to deliver a full service comms product to Ford covering, connections planning, CX, social strategy and deployment, analytics, CRM, PR, platform design and build, centralised biddable execution and market coordination across 19 European Markets.

This role sits within Biddable Media, initially a team of two looked after both paid and organic search, we have since grown to become a team of 25. We also take care of YouTube, programmatic and paid social.

Of late there has been a big change in the way Ford Motor Company approaches advertising. We are busy putting the digital infrastructure in place to become more adaptable and take their 2021 strategy to the next level.

This year we created a bespoke media optimisation framework for Ford Central Services Division which ensures we have the right processes, resources and technology to support their media strategy. This is being realised through the Smart Media team atMindshare Team Ford and GTB, aimed at coordinating all tests on so-called biddable media channels across Europe (YouTube, Programmatic, Social, Search).

2020 has been a year of finding new efficiencies in media and the Biddable Account Manager, as part of the Smart Media team - will be within the heart of the action as we move onto the next phase of this project, planning throughout 2021. The role will involve working with central teams within GTB London and the local Mindshare & WPP agencies, to move forward the innovation efforts for this business unit.

2020 has been also the year of new wins with the integration of the Ecommerce Accessories & Parts media planning and buying within our team’s role, from defining the paid media strategy for their eShop to activation and performance management.

The BAM will bethe central client contact for the UK and Germany, working closely with the Biddable Account Director and the PPC teams to ensure a best in class Paid Search media strategy and strong return on ad spend.

This is not your traditional biddable role. The biddable team are well integrated within the wider GTB & WPP businesses and work closely with the PPC, analytics, planning and data teams. We have worked hard to break silos and ensure that we are aligning our digital media strategy with wider FCSD (Ford Customer Service) projects. This will provide the BAM with plenty of opportunities to get involved, gaining experience and knowledge of the wider digital marketing ecosystem.

In addition…

  • We will provide you with the necessary training for all relevant platforms, tools and systems used by Ford of Europe and WPP
  • You will get exposure to the work and resources of other GTB and WPP teams – creative, analytics, tech and others, in essence gaining exposure to key parts of WPP
  • This is a unique opportunity to play a key role in the early stages of a large project with lots of opportunity for growth
  • You will be able to attend all workshops and presentations organised by GTB and our partners, such as Google, Amazon, Facebook and others.

Responsibilities

Campaign Planning and Market coordination

  • Manage the cycle of a new campaign from idea to execution and reporting on performance with support from Account Director and colleagues
  • Provide FCSD clients with regular updates and reports on campaign performance for Paid Search media for UK and Germany
  • Work with our Search team to propose a road map for optimisation and testing
  • Liaise with creative teams for asset production and copywriting for email newsletters and PPC ad copy
  • Ensure all locally activated campaigns adhere to central guidelines
  • Work with media partners onstrategic planning, budgeting, campaign ideation and approval on local and European level
  • Trouble shooting problems

Project management

  • Facilitate adoption of new technologies and strategies across biddable channels
  • Identify opportunities for testing and optimisation on biddable channels and work with the appropriate teams to roll out the tests
  • Enable sharing of learnings and performance insights between all central and local teams

Client Servicing

  • Become the GTB biddable lead for local clients, develop strong relationships with them through regular phone contact and email
  • Build trust by being transparent and honest, keeping local clients and Mindshare teams informed at all times
  • Be a source of expertise and encourage the development of the clients’ digital knowledge

 

Requirements

The ideal candidate will be able to demonstrate knowledge and experience in paid search campaign planning and optimisation. You will be familiar with and have experience of PPC for e-commerce and web analytics tools and participate actively in internal and client discussions. At least 2 years digital media experience required (will consider both local and international experience).

It would be beneficial, but not critical, if you have previous experience in the automotive sector and are well used to working with/managing different stakeholders such as creative account teams/planners, media owners and other 3rd parties.

Client servicing experience would also be essential and you should also be comfortable with speaking to multiple stakeholders at all levels.

Experience, Qualifications & Skills

  • Solid prior experience in a biddable media role (paid search or programmatic) and any experience in CRM marketing
  • Practical understanding and experience in planning campaigns on digital media
  • Good working knowledge of web analytics platforms (ideally Omniture, GA)
  • Client facing experience
  • Good copywriting skills would be a bonus
  • Experience in reporting and competent in Excel
  • Strong project management skills
  • Problem solver and a quick thinker
  • Flexible approach
  • Highly organised
  • Strong communicator with excellent interpersonal skills
  • Interest in paid search, digital media and advertising
  • Team player
T
T

Biddable Media Manager

the exchange lab

London
13 days ago
London
13 days ago

Description

BIDDABLE MEDIA MANAGER

Job title:Biddable Media Manager

Group:MindshareWorldwide

Client:Ford

Reports to:Biddable Media Director

 

Company Background

Ours is the story of the eternal upstart and change is in our DNA. We were born with the ambition to change the world through media. Raised in Asia, we are now the world’s most geographically balanced global network spanning US, Latin America, Europe and Asia. Mindshare’s birth in 1997 shifted the focus from media as a pure commodity to media as a change agent.

Our ambition was to go beyond the traditional media descriptors of “Optimise, Capitalise, Maximise.” We will not be defined by the formulaic definitions of media. Mindshare’s story is about teamwork. It’s why we called ourselves Mindshare in the first place!

We were designed to be a global network, balanced in every region, with clients benefitting from both global and local insights. Today 75% of our business is global and our global network and integrated approach is our strength.We are a global media agency network with billings in excess of US$24billion (source:COMvergence) and our network consists of more than 7,000 employees, in 116 offices across 86 countries. Mindshare is part of GroupM, which oversees the media investment management sector for WPP, the world’s leading communications services group.

Discrimination, oppression and inequities towards people of different race, ethnicity, gender, sexuality, abilities, age or any other differences, are unacceptable and have no place in the world or amongst our Mindshare family. We strive for an environment where everyone is treated fairly and respectfully, has equal access to opportunities and resources, whose voice is heard and who can contribute to the organisation’s success.

Background to the team

Mindshare Team Ford work with GTB and other WPP companies at Sea Containers House to deliver a full service comms product to Ford covering, connections planning, CX, social strategy and deployment, analytics, CRM, PR, platform design and build, centralised biddable execution and market coordination across 19 European Markets.

This role sits within Biddable Media, initially a team of two looked after both paid and organic search,we have sincegrown to becomea team of 25.We also takecare of YouTube, programmatic and paid social.

Of late therehas been a big change in the way Ford Motor Company approaches advertising. We are busy putting the digital infrastructure in place tobecome more adaptable andtaketheir 2021 strategyto the next level.

This year we created a bespoke media optimisation framework for Ford Central Services Divisionwhichensures we have the right processes,resourcesand technologytosupport their media strategy.This is being realised through theSmart Media team atMindshare Team Ford and GTB, aimed at coordinating alltestson so-called biddable media channels across Europe (YouTube, Programmatic, Social, Search).

2020has been a year offinding new efficiencies in mediaandthe Biddable Account Manager, as part of the Smart Media team -will be within the heart of the action as we move onto the next phase of this project, planning throughout 2021. The role will involve working withcentral teams within GTB Londonand the local Mindshare& WPPagencies,tomove forward the innovation efforts for this business unit.

2020 has been also the year of new wins with the integration of the Ecommerce Accessories & Parts media planning and buying within our team’s role, from defining the paid media strategy for theireShopto activation and performance management.

The BAM will bethe central client contact for theUK and Germany, working closely withthe Biddable Account DirectorandthePPC teams to ensure a best in classPaid Searchmedia strategyand strong return on ad spend.

This is not your traditional biddable role. The biddable team are well integrated within the wider GTB& WPPbusinessesand work closely with the PPC, analytics, planning and data teams. We have worked hard to break silos and ensure that we are aligning our digital media strategy with wider FCSD(Ford Customer Service)projects. This will provide the BAM with plenty of opportunities to get involved, gaining experience and knowledge of the wider digital marketing ecosystem.

Inaddition…

  • We will provide you with the necessary training for all relevant platforms, tools and systems used by Ford of Europe andWPP
  • You will get exposure to the workand resourcesof other GTBand WPPteams – creative, analytics,techand others, in essence gaining exposure to key parts of WPP
  • This is a unique opportunity to play a key role in the early stages of a large project with lots of opportunity for growth
  • You will be able to attend all workshops and presentations organised by GTB and our partners, such as Google, Amazon,Facebookand others.

Responsibilities

Campaign Planning and Market coordination

  • Manage the cycle of a new campaign from idea to execution and reporting on performance with support from Account Director and colleagues
  • Provide FCSD clients with regular updatesand reportsoncampaign performance for Paid Search media for UK and Germany
  • Work with our Search team to propose a road map for optimisation and testing
  • Liaise with creative teams for asset production and copywriting for email newsletters and PPC ad copy
  • Ensure all locally activatedcampaignsadhere to central guidelines
  • Workwith media partnersonstrategicplanning, budgeting,campaign ideationand approval on local and European level
  • Trouble shooting problems

Project management

  • Facilitate adoption of new technologies and strategies acrossbiddable channels
  • Identify opportunities fortesting andoptimisationon biddable channelsand work with the appropriate teams toroll out the tests
  • Enable sharing of learnings and performance insights between all central and local teams

Client Servicing

  • Become the GTB biddable lead for local clients, develop strong relationships with them through regular phone contact and email
  • Build trust by being transparent and honest, keeping local clients and Mindshare teamsinformed at all times
  • Be a source of expertise and encourage the development of the clients’ digital knowledge

 

Requirements

The ideal candidate will be able to demonstrate knowledge and experience in paid search campaign planning and optimisation. You will be familiar with and have experience of PPC for e-commerce and web analytics tools and participate actively in internal and client discussions. At least 2 years digital media experience required (will consider both local and international experience).

It would be beneficial, but not critical, if you have previous experience in the automotive sector and are well used to working with/managing different stakeholders such as creative account teams/planners, media owners and other 3rdparties.

Client servicing experience would also beessentialand you should also be comfortable with speaking to multiple stakeholders at all levels.

Experience, Qualifications & Skills

  • Solid prior experience in a biddable media role (paid searchorprogrammatic)and any experience in CRM marketing
  • Practical understanding and experience inplanningcampaigns on digital media
  • Good working knowledge of web analytics platforms (ideally Omniture, GA)
  • Client facing experience
  • Good copywriting skills would be a bonus
  • Experience in reporting and competent in Excel
  • Strong project management skills
  • Problem solverand a quick thinker
  • Flexible approach
  • Highly organised
  • Strong communicator with excellent interpersonal skills
  • Interest inpaid search, digitalmediaand advertising
  • Team player

GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.

If you need assistance or an accommodation due to a disability, please email us via [email protected].

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Content Marketing Director

Xceedance, Inc.

London
1 day ago
London
1 day ago

About Xceedance and the Marketing Team

Xceedance is a global provider of consulting and managed services, technology, and data sciences to insurance organizations. With offices in the United States, United Kingdom, Poland, Australia, and India, Xceedance partners with insurers, reinsurers, brokers, and program administrators to launch new products, drive operations, implement technology, and deliver advanced analytics capabilities and process optimization.

The marketing and communications team at Xceedance is dynamic and agile. We ideate like an energetic start-up and we execute with the characteristics of a mature organization. We work well together, communicate effectively across time zones, and leverage a broad range of skills and resources to fulfil our positioning and messaging responsibilities. If you like the thought of helping to nurture and champion a growing company’s brand presence across the globe, you should be a part of the Xceedance marketing team.

Job Description

We seek an exceptional B2B marketing communications professional who has an audience-first mindset for content development. The focus for this position is on conceiving and developing diverse types of messaging to generate interest, and explain the business impact and value of the company’s capabilities for insurance organizations.

The role is pivotal to the global positioning of the company, requiring you to strategize, research, and craft a variety of market-facing content. You will communicate with our target audiences across a variety of traditional, digital, and social channels, in support of the business development and awareness objectives of a global insurance consulting and technology company.

You and your team will:

Develop effective marketing materials to raise awareness about Xceedance and drive business growth for the company.

Oversee the editorial planning and creation of compelling, industry-specific thought leadership commentary and assets for placement in industry trade publications and digital media environments.

Work with diverse business leaders and subject-matter experts to organize, produce, edit, package, and distribute marketing collateral, such as website and social media content, brochures and datasheets, white papers, case studies, press releases, copy for demand generation and digital marketing campaigns, trade show and advertisement messaging, and corporate communications.

This is a highly visible managerial role which requires you to inspire and supervise a team of internal and external content creators, web developers, designers, videographers, and marketing communications specialists. Being a creative, hands-on writer, while also organized and focused as a content marketing manager and an editor-in-chief are essential characteristics for this role.

To effectively position Xceedance, a solid understanding of the global insurance industry’s business and technology conditions is important for success, as is the commitment to keep up with market trends. You will be counted on for an understanding of target personas and their needs, so you can develop compelling content to highlight the value of Xceedance capabilities, in support of a range of go-to-market activities.

Skills and Competencies

•    Demonstrated success in generating diverse and distinctive B2B content and thought-leadership commentary for knowledgeable business audiences

•    An editorial background and copy-editing proficiencies are advantageous

•    Solid understanding of business consulting and technology markets

•    Proficiency in B2B marketing, media relations, and communications strategy

•    Experience in marketing to the property/casualty (general) insurance industry is desirable

•    Excellent writing skills in English, with an emphasis on persuasive and creative copywriting in a variety   of styles

•    Ability to work with multicultural teams worldwide

•    Proven team leadership and management experience in corporate settings

•    Strong interpersonal and project management skills, with demonstrated aptitude to concurrently supervise multiple assignments, stakeholders, and deadlines

•    Solid understanding of web, social media, and presentation platforms, and the capacity to distinguish and apply appropriate copywriting styles for multiple platforms and audiences

•    Abilities to conduct in-depth market research and curate/maintain an industry-specific resource repository — both for content development and as a strategic source of trends and viewpoints for the company

Posted

30+ days ago

Description

 

The Economist Group's Client Solutions business offers a unique combination of research and content creation amplified by brand communications that reach the most influential audiences. Client Solutions works in partnership with many clients to create highly impactful programs by leveraging the expertise of its teams and amplification platforms across the Group.

 

We have a need for a Social Media Manager who can help build Client Solutions’ reputation as a provider of high-quality Impact Partnerships for clients. The Social Media Manager will be responsible for Client Solutions’ presence on Twitter, LinkedIn and Facebook, translating the overarching Client Solutions marketing strategy into an actionable content plan that drives engagement from our target audiences on these platforms. A key element of this role will be reviewing our various accounts to understand which can be consolidated, and which need to be kept separate, with a view to optimising the experience for our customers throughout.

 

The role reports into the Content Marketing Director, to ensure our digital content is aligned with our broader content strategy for Client Solutions marketing, and will liaise closely with stakeholders across Client Solutions to ensure stories are identified and shared.


How you will contribute:

 

  • Review our current presence on digital platforms with a view to rationalising and consolidating multiple accounts.
  • Develop a social strategy focused on key audience segments and communities, ensuring we are using each platform to the best of its capabilities and identifying the content needs for each one.
  • Increase our engagement levels on LinkedIn and Twitter amongst specifically defined target audiences (senior marketers, agencies, C-Suite executives, communities around sustainability, healthcare, etc)
  • Curate existing content from the Client Solutions team, and create new content as necessary, to position Client Solutions in line with our proposition and go-to-market strategy
  • Develop best practices on the platforms using a clear testing approach, to ensure we are maximising our impact.
  • Create a regular reporting structure that enables us to identify clear improvements and optimisations based on data.
  • Support colleagues across Client Solutions develop their usage of social platforms to further their own engagement with the community.

Ideal skills and abilities for this role include:

 

  • 5-7 years work experience, including at least 2-3 years in a relevant social media role
  • A pro-active mindset, able to take action and move an initiative forward with minimal guidance 
  • The ability to work in a fast paced, entrepreneurial team oriented environment; able to work under pressure on a number of projects.
  • The ability to be comfortable with and navigate through ambiguity and uncertainty in a complex environment
  • Strong understanding of how advertising clients and B2B professionals think about their business.  Understanding of the issues that C-suite executives face and the channels likely to reach them
  • Experience with of building a social media following, using social media to drive engagement and sales conversations, or using social media to amplify branded content all desirable
  • Familiarity with the media landscape, particularly the various social platforms, with an emphasis on social platforms relevant to a B2B audience.
  • Experience working with a range of internal stakeholders; ability to build a rapport and build influence in order to effect specific actions
Source: The Economist