• Produce marketing and sales enablement content, including PowerPoint decks, reports, blogs, case studies and more, for multiple audiences.
• Turn technical information into simple messaging that showcases value.
• Partner with cross-functional teams including product, sales, and regional marketing to identify needs, create and package relevant materials for sales teams and clients.
• Work with the central marketing team (digital, brand, editorial) and corporate communications to ensure product marketing needs are represented in content marketing, digital marketing, PR and brand marketing plans.
• Work with regional marketing teams to land messages in local markets.
• Communicate marketing plans and results across the cross-functional marketing teams.

• 8+ years' experience in product marketing communications with a focus on marketing strategy
• Experience in developing and executing marketing plans
• Proven ability to work with product teams and product marketing teams to bring products to market.
• Strong editorial skills and demonstrated ability to translate complex technical concepts into clear, digestible messaging and content.
• Able to provide content samples
• Experience in the digital advertising industry or ad tech is strongly desired

• Competitive Salary, with great onsite benefits including free canteen, unlimited (top class) coffee, tea, soft drinks and much more.
• Work Laptop, phone (most roles) and latest tools and technologies.
• State of the art modern office.
• 25 days annual leave (pro-rata) plus paid bank holidays.
• Expanding workforce with options for permanent positions and career progress ion for top performers.
• The experience of working with a company that will make your CV stand out from the crowd.

Trust Payments have an exciting opportunity for a Product Marketing Manager to join their team based in London.

Location: London

Salary: Competitive + Benefits

Whilst most of Trust Payments are working from home at present due to local guidelines, our Covid secure offices have still been open for people that can't work from home. We've hired and onboarded more than 70 people virtually since the pandemic started and have grown significantly as a business. Our plan is to exceed that in 2021 and a further 100+ people across our many locations.

We've adapted our ways of working to ensure that new starters that join feel part of one big virtual team. From regular town halls, to coffee mornings and dedicated mental health days, we want to ensure we put the needs of our employees first, during such difficult times. Feedback from our new hires has been really positive, they love our onboarding programme and how much it makes them feel integrated into Trust from the start.

Product Marketing Manager - The Role:

Trust Payments is looking for a Product Marketing Manager to join our growing company and marketing team. We acquired Mobilize Systems, a mobile based loyalty and customer engagement platform in July 2020, you will primarily be responsible for taking ownership of our Loyalty Products and ensuring that the platform is fit for purpose.

You will deliver on end-to-end marketing activities and initiatives to ensure adoption across our target regions and verticals This role will closely collaborate and coordinating activities with key stakeholders to deliver effective messaging/positioning, thought leadership content, and direct and indirect channel enablement tools to ensure the right value proposition lands with the right audience to accelerate adoption.

Product Marketing Manager - Duties and responsibilities:

- Build and maintain the foundational product marketing elements such as strategy playbooks, messaging collateral, dedicated website content, data sheets, white papers, webcast content, presentations and thought leadership content

- Partner with Product Management to incorporate key functionality and benefits into core product marketing messages

- Act as a key contact for the marketing organization to provide content, customer insights and feedback as they create innovative marketing campaigns, SEO, web design, persona development and target marketing refinements to build pipeline

- Lead the creation of exciting, innovative product launch plans, fuelled with storytelling and customer references that are fully synchronised with business and revenue goals and ensure effective and ongoing relevancy in the market to drive demand generation and pipeline

- Develop a rich understanding of the market, analysing customer, competitor and market trends in intricate detail, and gleaning insight that is powerful and compelling

- Define the customer value proposition for Loyalty and maximise the customer benefits from effectively defining, positioning and optimizing the roles of partners in the overall CVP

- Plan campaigns / efforts / launches with a cross-functional team

- Optimize results to replicate successes

- Field stakeholder requests, prioritizing workflows, and identifying new opportunities

- Setup regular training session with stakeholders

- Ensure all Customer touchpoints are kept updated including; any lead generation activities, website, email campaigns, social media, etc.

- Establish budgets, financial models, performance metrics, and tracking systems for regular analysis and reporting

- Support marketing team on events, webinars and other marketing initiatives to ensure maximum ROI

Product Marketing Manager - You:

- Strong communication and writing skills in English and ability to work across business lines, presenting to executive leadership and at different levels of management. Proven speaker comfortable in large audiences

- Proven creative thinker that independently generates and executes on innovative marketing ideas

- Proven track record in crafting compelling positioning and thought leadership content

- Comfortable with a fast-paced environment

- Campaign Management (Acquisition, In-life, Up-selling & cross-selling, retention)

- Professional writing and proof-reading experience in English

- Strong agency management experience

- Excellent multichannel campaign strategy, management and executional experience

A plus:

- Loyalty and data product marketing experience

- CRM platform experience (Salesforce - preferred, HubSpot, Oracle)

- Reporting and data management

- Project management

- CMS management (Wordpress)

- Adobe Suite (Photoshop, Illustrator, Indesign)

To submit your CV for this exciting Product Marketing Manager opportunity, please click 'Apply' now.

• 5+ years' experience developing and driving insight-fuelled marketing communications strategy and plans for large brands at an agency or in house.
• Experience in managing and executing large scale consumer campaigns.
• Experience with campaigns that drive short- and long-term results through a diverse mix of channels and touch points (paid, earned, owned, broadcast & digital).
• Understanding of media planning and localisation process in the UK, FR, and DE.
• Experience composing inspiring and innovative creative briefs with a portfolio bursting with great stories that produced great results.

• Distill and craft inspiring creative briefs from brand, consumer, marketplace, and cultural insights, from various sources of data.
• Lead creative agencies in the development of local marketing campaigns.
• Collaborate closely with partners throughout the organization to identify and measure long and medium-term value of our work.
• Champion and steward integrated marketing processes with team and cross-functional partners: from concept, launch, iteration and optimization.
• Lead strong relationships with external agencies, using communication plans, briefs, message strategy, and frameworks to guide deliberate storytelling and execution.

• Competitive Salary, with great onsite benefits including free canteen, unlimited (top class) coffee, tea, soft drinks and much more.
• Work Laptop, phone (most roles) and latest tools and technologies.
• State of the art modern office.
• 25 days annual leave (pro-rata) plus paid bank holidays.
• Expanding workforce with options for permanent positions and career progress ion for top performers.
• The experience of working with a company that will make your CV stand out from the crowd.

Product Marketing Manager - FinTech

London

Salary: £50-60K

Are you a highly ambitious Product Marketing Manager? Are you interested in helping an already successful business hit new heights? Do you have a passion for technology and innovation, especially in the FinTech/payments space?

The Company:Product Marketing Manager

Our client is a leading Global Fin-tech business, who is at the cutting edge in the Financial Technology space, particularly within the payment's arena. They are led by an ambitious management team who have a genuine hunger to grow further over the next couple of years with continued investment into new products and technology.

The Role:Product Marketing Manager

They are looking for a strong, dynamic person to come on-board to join the growing organisation and marketing team. The role will be involved in marketing across all products and merchant services including Loyalty and Gateway. It will work closely with key stakeholders to deliver effective messaging and deliver end-to-end marketing activities.

Key responsibilities: Product Marketing Manager

• Take the lead on developing exciting and innovative product launch plans to drive demand.
• Build and maintain foundational product marketing elements e.g. messaging collateral, website content and presentations.
• Provide content and customer insight to assist the wider marketing team as they develop broader marketing campaigns.
• Ensure customer touchpoints are kept updated.

Your experience: Product Marketing Manager

• Track record with strong written and verbal communication with the ability to engage will all levels of management.
• Proven creative thinker, able to generate and execute innovative marketing ideas and create compelling content.
• Strong experience with multichannel campaign strategy, management and execution.
• Track record with campaign management including acquisition, retention, upselling and cross-selling.

NB: Due to high levels of response, we are unfortunately unable to respond individually to every applicant.

Captura Search’s London Headquartered (Liverpool St Area) FinTech client has an established list of impressive tier one buy side clients. This is a compelling marketing challenge for an innovative marketing professional. Our client is now releasing their next generation portfolio of Blockchain orientated middle & back office solutions. Due to significant investment in a new marketing structure they are seeking a commercially focused Senior Product Marketing Manager from the FinTech world. This is a global position with key influence over our clients middle & back office solutions.

Thought leadership and a proven product marketing background are going to be key for someone to take on this challenge. Someone who genuinely appreciates the importance that marketing plays to develop key messages, sales pipeline, customer loyalty and to articulate a value proposition in highly competitive markets.

The role requires strong capabilities across all facets of marketing, and someone who can think about marketing both globally, and for nuances within local markets.  To assist in your success there are a team of field marketing professionals. If you are looking to take on a senior marketing role with autonomy to make it your own, then this is the opportunity to do just that……

Key Responsibilities:

This role requires a senior professional who has strong experience of product marketing and ability to:

• Think creatively when developing strategy for the FinTech products over medium to long term,
• Plan effectively for the short, medium and longer term activity,
• and ensure excellence across delivery, working closely in partnership with product management, sales and the rest of the marketing team.

This professional will be accountable for being entrenched in the business/product area they are responsible for across Middle & Back Office globally ensuring close collaboration with sales, marketing & product management teams. As such it is the responsibility of this role to uphold the vision and values of our client, and to deliver strategic marketing programmes and targeted campaigns that increase awareness and help to deliver revenue in order to meet wider objectives. 

Experience Required:

• Product Marketing experience, preferably with Middle &/ or back office solutions (E.G. Trade Processing, Risk Management, Enterprise Data Management, Performance Measurement & Attribution, Investment Accounting / Fund Accounting, Custody, Cash Management, Payments etc)
• Thought leadership, with the ability to simplify and articulate complex enterprise fintech solutions in a way which audiences can grasp and feel engaged by
• Someone who culturally is about making it happen, reaching and exceeding goals where others are compelled to raise their game to keep up with you
• An innovator who doesn’t accept the norm because this role is about finding new answers to new marketing questions

If you are ready to take on an innovative marketing challenge then we can’t wait to hear from you, apply now!

Keywords:

Marketing, Product Marketing, FinTech Marketing, Marketing Manager, Marketing Director, FinTech, FinTech50, fintech100, fintech20, search and selection, fintech recruitment, financial services technology, executive recruiters, executive recruitment, executive search, executive search firms, talent management, onboarding, succession planning, fintech, transaction processing, electronic trading, e-trading, finance, financial industry, financial, IT recruitment, bank recruitment, recruitment online, recruitment agencies, , fintech companies, fintech startup

Product Marketing & Proposition Manager (B2B)

Location: we are open to location

Experian’s Digital BI and CI team is looking for Product Marketing and Proposition Manager to join the business working on a variety Digital and financially aligned Product. This is a unique opportunity to be part of Experian’s growing Digital Product team. As such we are seeking an established Product Marketing and propositions Manager 

Key responsibilities
As a Product Marketing & Propositions manager you will:

Leverage product, market and customer insights to develop and maintain customer-focused value propositions for new and existing product initiatives with Experian’s Data business including the Digital BI & CI businesses.

Define innovative and differentiated customer centric value propositions, messaging and product positioning that address the evolving needs of our customer and markets, emerging trends and opportunities to ensure our product and services are relevant and pertinent to our customer’s needs

Define differentiated solutions for our products and services focused on identifying key customer needs and identifying deliverable and quantifiable value outcomes

Provide clarity, simplicity and transparency to the positioning and communication of our core products and services to ensure successful customer engagement, lead generation and new business revenue

Work with the Head of Propositions on the development and maintenance of value proposition and messaging hierarchies for Experian’s DCI & BI Product Domains and products

Lead on the development and delivery of internal and external product positioning collateral inc. core messaging, web content, sales and marketing materials and internal product sales guides

Liaise with Product, Legal and Compliance teams on value proposition, product positioning and messaging to ensure these are compliant and fit-for-purpose to ensure we meet our regulatory responsibilities

Collaborate with Marketing Comms, Digital, Sales Training and Sales on internal product training and external product positioning and communication of our product portfolio to customers

Work collaboratively with Product Managers, Sales Trainers and Marketing Comms teams on product launches and reporting of commercial and operational KPIs

Act as advocate for PCU Product Domain value propositions and products and champion of the role of these products to meet key client and market requirements

Liaise with and manage external suppliers including Third Party copywriting and creative agencies where appropriate

Skills required

Could this role be for you:

We are looking for someone with a passion for developing and managing customer-centric, insight-led value propositions for Experian’s DCI & BI products and services that clearly articulate the value of these services to our customers.  You will have experience working on thought leadership campaign and tell the story of the product to the customer.

You must have excellent stakeholder engagement and management skills, be good at building internal and external relationships with colleagues and clients, motivated, tenacious and have a strong empathy with, and understanding of our key B2B markets and industry sectors.

You will be a team player, who is comfortable using their initiative in a complex and evolving operating environment, is confident liaising with clients and stakeholders from across the business, can lead our value proposition defining initiatives.

 Essential Criteria

• Must have Product Marketing experience and an understanding of B2B propositions
• Must be able to demonstrable knowledge and understanding of consumer and business credit information services and the application of these services across the credit lifecycle
• Experience of creating and articulating customer centric value propositions
• Experience turning insights for market and customer research into customer facing products / propositions
• Ability to lead cross divisional teams from product and marketing to define the core components of a strong and clearly articulated value proposition
• Good project, stakeholder management, communication and relationship building skills
• Strong customer focus with excellent understanding of customer and market requirements, and experience of linking these to product positioning and messaging.
• Ideally you will have a Financial Services background and/or experience adhering to regulatory and compliance procedures to bring products and services to market.

 Why choose us?

Our colleagues’ health and wellbeing is a top priority for us, that’s why our reward, benefits and wellbeing programmes are designed so you can come to work feeling your very best self. Our benefits focus on health, money and lifestyle so you can tailor your benefits to your own personal needs. Whether it’s your physical and mental wellness, getting to work or planning for the future, we have a range of flexible options to have you covered!

Who are Experian?

We unlock the power of data to create opportunities for consumers, businesses and society. At life’s big moments – from buying a home or car, to sending a child to university, to growing a business exponentially by connecting it with new customers – we empower consumers and our clients to manage their data with confidence so they can maximize every opportunity.

For more than 125 years, we’ve helped consumers and clients prosper, and economies and communities flourish – and we’re not done.

Our 17,000 people in 37 countries believe the possibilities for you, and our world, are growing. We’re investing in new technologies, talented people and innovation so we can help create a better tomorrow

Product Marketing & Proposition Manager (B2B)

Location: we are open to location

Experian’s Digital BI and CI team is looking for Product Marketing and Proposition Manager to join the business working on a variety Digital and financially aligned Product. This is a unique opportunity to be part of Experian’s growing Digital Product team. As such we are seeking an established Product Marketing and propositions Manager 

Key responsibilities
As a Product Marketing & Propositions manager you will:

Leverage product, market and customer insights to develop and maintain customer-focused value propositions for new and existing product initiatives with Experian’s Data business including the Digital BI & CI businesses.

Define innovative and differentiated customer centric value propositions, messaging and product positioning that address the evolving needs of our customer and markets, emerging trends and opportunities to ensure our product and services are relevant and pertinent to our customer’s needs

Define differentiated solutions for our products and services focused on identifying key customer needs and identifying deliverable and quantifiable value outcomes

Provide clarity, simplicity and transparency to the positioning and communication of our core products and services to ensure successful customer engagement, lead generation and new business revenue

Work with the Head of Propositions on the development and maintenance of value proposition and messaging hierarchies for Experian’s DCI & BI Product Domains and products

Lead on the development and delivery of internal and external product positioning collateral inc. core messaging, web content, sales and marketing materials and internal product sales guides

Liaise with Product, Legal and Compliance teams on value proposition, product positioning and messaging to ensure these are compliant and fit-for-purpose to ensure we meet our regulatory responsibilities

Collaborate with Marketing Comms, Digital, Sales Training and Sales on internal product training and external product positioning and communication of our product portfolio to customers

Work collaboratively with Product Managers, Sales Trainers and Marketing Comms teams on product launches and reporting of commercial and operational KPIs

Act as advocate for PCU Product Domain value propositions and products and champion of the role of these products to meet key client and market requirements

Liaise with and manage external suppliers including Third Party copywriting and creative agencies where appropriate

Skills required

Could this role be for you:

We are looking for someone with a passion for developing and managing customer-centric, insight-led value propositions for Experian’s DCI & BI products and services that clearly articulate the value of these services to our customers.  You will have experience working on thought leadership campaign and tell the story of the product to the customer.

You must have excellent stakeholder engagement and management skills, be good at building internal and external relationships with colleagues and clients, motivated, tenacious and have a strong empathy with, and understanding of our key B2B markets and industry sectors.

You will be a team player, who is comfortable using their initiative in a complex and evolving operating environment, is confident liaising with clients and stakeholders from across the business, can lead our value proposition defining initiatives.

 Essential Criteria

• Must have Product Marketing experience and an understanding of B2B propositions
• Must be able to demonstrable knowledge and understanding of consumer and business credit information services and the application of these services across the credit lifecycle
• Experience of creating and articulating customer centric value propositions
• Experience turning insights for market and customer research into customer facing products / propositions
• Ability to lead cross divisional teams from product and marketing to define the core components of a strong and clearly articulated value proposition
• Good project, stakeholder management, communication and relationship building skills
• Strong customer focus with excellent understanding of customer and market requirements, and experience of linking these to product positioning and messaging.
• Ideally you will have a Financial Services background and/or experience adhering to regulatory and compliance procedures to bring products and services to market.

 Why choose us?

Our colleagues’ health and wellbeing is a top priority for us, that’s why our reward, benefits and wellbeing programmes are designed so you can come to work feeling your very best self. Our benefits focus on health, money and lifestyle so you can tailor your benefits to your own personal needs. Whether it’s your physical and mental wellness, getting to work or planning for the future, we have a range of flexible options to have you covered!

Who are Experian?

We unlock the power of data to create opportunities for consumers, businesses and society. At life’s big moments – from buying a home or car, to sending a child to university, to growing a business exponentially by connecting it with new customers – we empower consumers and our clients to manage their data with confidence so they can maximize every opportunity.

For more than 125 years, we’ve helped consumers and clients prosper, and economies and communities flourish – and we’re not done.

Our 17,000 people in 37 countries believe the possibilities for you, and our world, are growing. We’re investing in new technologies, talented people and innovation so we can help create a better tomorrow

PRODUCT MARKETING MANAGER

SEGA OF AMERICA – EMEA TEAM

BASED AT SEGA HQ IN BRENTFORD, WEST LONDON

REPORTING TO THE EMEA MARKETING MANAGER

A BIT ABOUT SEGA

SEGA of America is one of the leading interactive entertainment companies in the world, with its HQ based in Irvine, California, and a dedicated EMEA publishing team based in London. Known for quality and creativity above all else, the EMEA Team look after SEGA’s Japanese and ATLUS studios. They cover a diverse range of franchises including: Yakuza, Persona, and Sonic the Hedgehog, as well as exciting projects such as the SEGA Mega Drive Mini and Tokyo 2020.

This role is based at SEGA’s European Head Quarters, based in West London where you’ll find a diverse range highly talented individuals from Sales, Marketing, PR to IT, QA and beyond.

Together, we drive the continued success and evolution of our Western business through living our company values of always collaborating, being entrepreneurial in spirit, having a winning mentality and focusing on uncompromising quality.

WORKING THE SEGA WAY

We believe that making the best games relies on having the best people, so we make sure that we look after ours…

• For our gaming buffs, you can get involved in our lunchtime gaming sessions in our games lounge, regular gaming tournaments and free SEGA games on Steam
• If you're more of a foodie, you can take advantage of Ice cream Wednesdays or our fresh fruit and cereal every single day
• Fitness fanatics will love our discounted gym membership, ride to work scheme, workout area and bootcamps in the park. You can find your zen with weekly yoga classes as well as in-house massage therapy
• You'll have access to a comprehensive benefits package that includes life assurance, income protection, private healthcare & dental insurance schemes and an enhanced contributory pension scheme. We offer competitive salaries and a fantastic bonus scheme so that you can stay motivated and focused on making SEGA the best it can be

• We hold regular lunch & learn sessions, company updates at the world-famous BAFTA theatre in Central London and Summer and Christmas parties that you’ll want to brag to your mates about! What’s not to love?

• We pride ourselves on having flexible working hours to ensure that you have a life outside of the office

• We want people of all backgrounds to see themselves represented and included in our work, so we actively seek to diversify our team and bring more voices to the table. All applicants are welcome!

And that’s just the tip of the iceberg. Check out our Careers website to find out why we are a workplace you’ll never want to leave!

POSITION OVERVIEW

Working within the SEGA of America EMEA Team, the role is expected to be the ambassador for all ATLUS products, and product communication, across EMEA. As the role will also require assisting with Japanese IP from the SEGA catalogue, an intimate knowledge of both ATLUS and SEGA franchises is a plus.

This creative and commercial role will work closely with distributors & partners across EMEA to maximise the potential of the ATLUS franchises and products. It will be the Product Marketing Manager’s responsibility to plan, deliver and execute clear marketing plans for the products under their jurisdiction within the EMEA market hitting pre-set objectives.

The role will work within the UK office in Brentford as a member of the SEGA of America EMEA team and interface with other SEGA internal departments where appropriate.

KEY RESPONSIBILITIES

• Planning and execution of EMEA ATL/BTL marketing campaigns for assigned products in line with guidance of commercial teams to understand focus/opportunities across both new releases and back catalogue
• Manage product budgets effectively, ensuring all spend is signed off, agreed and within budget, while maximising delivery and impact on all titles.
• Work closely with the North American team on creative production of marketing assets to ensure timely delivery to partners (First party, agency, and distribution). You will need to ensure EMEA requirements are briefed in a timely manner and asset requirements are met in order to deliver EMEA strategy effectively (including versioning and localisation of campaign assets to meet approved media plans requirements).
• Establish a working relationship with SEGA of Europe Marketing team to ensure executional strategies, agencies, media buys etc are optimised and that SEGA of Europe and SEGA of America campaigns do not impact on one another.
• Provide 3rd party account support when required (Sony, Nintendo, Microsoft etc.).
• Monitor post launch retail activity across key physical and digital retailers. Develop working knowledge of assigned EMEA market places, retail landscape, consumer profile, marketing activity and pricing economics.
• Create marketing briefs and negotiate with external media and marketing agencies to ensure EMEA wide plans, with the ability to understand campaign results, fine tune campaigns based on results and ensure agencies deliver on brief KPI’s.
• Ensure local-territory-specific product requirements (e.g. language, contractual or age-rating classification issues) are met as well as working with territories to develop BTL plans maximising retail exposure for new releases and back catalogue/promotional periods.
• Develop and maintain productive working relationships with all teams within SEGA to ensure marketing deadlines are achieved.
• Work in conjunction with sales teams to help drive planned promotions both on territory level and 1^st party to amplify and maximise sales.
• Work closely with the SEGA of America EMEA PR Manager and Community Manager to ensure that the PR and Social plans support the project direction.

KNOWLEDGE, SKILLS & EXPERIENCE

• Significant product marketing experience in a global organisation within the games industry.
• Demonstrable record of delivering ATL and BTL marketing plans of a high standard, hitting planned dates and within agreed budgets. Excellent project management and communication skills.
• Experience working with media agencies, by briefing, managing, and modifying campaigns throughout the product life cycle.
• Experience reviewing campaign results through post-mortem analysis to disseminate learnings and improve future campaigns where needed.
• Demonstratable experience presenting to a wide variety of different groups.
• Strong knowledge of the EMEA markets and differences in retail/media across the key European markets.
• Knowledge and understanding of current media trends within the specialist gaming and wider environment.
• Able to demonstrate a good understanding of the SEGA and ATLUS range of video game titles.

This job description is an accurate reflection of the duties and responsibilities of the post as at the time of writing but will be changed from time to time as the job is a career development job which will be adjusted according to the progress of the job holder.  It does not form part of the contract of employment.

PRODUCT MARKETING MANAGER

SEGA OF AMERICA – EMEA TEAM

BASED AT SEGA HQ IN BRENTFORD, WEST LONDON

REPORTING TO THE EMEA MARKETING MANAGER

A BIT ABOUT SEGA

SEGA of America is one of the leading interactive entertainment companies in the world, with its HQ based in Irvine, California, and a dedicated EMEA publishing team based in London. Known for quality and creativity above all else, the EMEA Team look after SEGA’s Japanese and ATLUS studios. They cover a diverse range of franchises including: Yakuza, Persona, and Sonic the Hedgehog, as well as exciting projects such as the SEGA Mega Drive Mini and Tokyo 2020.

This role is based at SEGA’s European Head Quarters, based in West London where you’ll find a diverse range highly talented individuals from Sales, Marketing, PR to IT, QA and beyond.

Together, we drive the continued success and evolution of our Western business through living our company values of always collaborating, being entrepreneurial in spirit, having a winning mentality and focusing on uncompromising quality.

WORKING THE SEGA WAY

We believe that making the best games relies on having the best people, so we make sure that we look after ours…

• For our gaming buffs, you can get involved in our lunchtime gaming sessions in our games lounge, regular gaming tournaments and free SEGA games on Steam
• If you're more of a foodie, you can take advantage of Ice cream Wednesdays or our fresh fruit and cereal every single day
• Fitness fanatics will love our discounted gym membership, ride to work scheme, workout area and bootcamps in the park. You can find your zen with weekly yoga classes as well as in-house massage therapy
• You'll have access to a comprehensive benefits package that includes life assurance, income protection, private healthcare & dental insurance schemes and an enhanced contributory pension scheme. We offer competitive salaries and a fantastic bonus scheme so that you can stay motivated and focused on making SEGA the best it can be

• We hold regular lunch & learn sessions, company updates at the world-famous BAFTA theatre in Central London and Summer and Christmas parties that you’ll want to brag to your mates about! What’s not to love?

• We pride ourselves on having flexible working hours to ensure that you have a life outside of the office

• We want people of all backgrounds to see themselves represented and included in our work, so we actively seek to diversify our team and bring more voices to the table. All applicants are welcome!

And that’s just the tip of the iceberg. Check out our Careers website to find out why we are a workplace you’ll never want to leave!

POSITION OVERVIEW

Working within the SEGA of America EMEA Team, the role is expected to be the ambassador for all ATLUS products, and product communication, across EMEA. As the role will also require assisting with Japanese IP from the SEGA catalogue, an intimate knowledge of both ATLUS and SEGA franchises is a plus.

This creative and commercial role will work closely with distributors & partners across EMEA to maximise the potential of the ATLUS franchises and products. It will be the Product Marketing Manager’s responsibility to plan, deliver and execute clear marketing plans for the products under their jurisdiction within the EMEA market hitting pre-set objectives.

The role will work within the UK office in Brentford as a member of the SEGA of America EMEA team and interface with other SEGA internal departments where appropriate.

KEY RESPONSIBILITIES

• Planning and execution of EMEA ATL/BTL marketing campaigns for assigned products in line with guidance of commercial teams to understand focus/opportunities across both new releases and back catalogue
• Manage product budgets effectively, ensuring all spend is signed off, agreed and within budget, while maximising delivery and impact on all titles.
• Work closely with the North American team on creative production of marketing assets to ensure timely delivery to partners (First party, agency, and distribution). You will need to ensure EMEA requirements are briefed in a timely manner and asset requirements are met in order to deliver EMEA strategy effectively (including versioning and localisation of campaign assets to meet approved media plans requirements).
• Establish a working relationship with SEGA of Europe Marketing team to ensure executional strategies, agencies, media buys etc are optimised and that SEGA of Europe and SEGA of America campaigns do not impact on one another.
• Provide 3rd party account support when required (Sony, Nintendo, Microsoft etc.).
• Monitor post launch retail activity across key physical and digital retailers. Develop working knowledge of assigned EMEA market places, retail landscape, consumer profile, marketing activity and pricing economics.
• Create marketing briefs and negotiate with external media and marketing agencies to ensure EMEA wide plans, with the ability to understand campaign results, fine tune campaigns based on results and ensure agencies deliver on brief KPI’s.
• Ensure local-territory-specific product requirements (e.g. language, contractual or age-rating classification issues) are met as well as working with territories to develop BTL plans maximising retail exposure for new releases and back catalogue/promotional periods.
• Develop and maintain productive working relationships with all teams within SEGA to ensure marketing deadlines are achieved.
• Work in conjunction with sales teams to help drive planned promotions both on territory level and 1^st party to amplify and maximise sales.
• Work closely with the SEGA of America EMEA PR Manager and Community Manager to ensure that the PR and Social plans support the project direction.

KNOWLEDGE, SKILLS & EXPERIENCE

• Significant product marketing experience in a global organisation within the games industry.
• Demonstrable record of delivering ATL and BTL marketing plans of a high standard, hitting planned dates and within agreed budgets. Excellent project management and communication skills.
• Experience working with media agencies, by briefing, managing, and modifying campaigns throughout the product life cycle.
• Experience reviewing campaign results through post-mortem analysis to disseminate learnings and improve future campaigns where needed.
• Demonstratable experience presenting to a wide variety of different groups.
• Strong knowledge of the EMEA markets and differences in retail/media across the key European markets.
• Knowledge and understanding of current media trends within the specialist gaming and wider environment.
• Able to demonstrate a good understanding of the SEGA and ATLUS range of video game titles.

This job description is an accurate reflection of the duties and responsibilities of the post as at the time of writing but will be changed from time to time as the job is a career development job which will be adjusted according to the progress of the job holder.  It does not form part of the contract of employment.