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PR Jobs Overview Working in public relations offers a range of career options across both the private and public ...

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PR Jobs Overview

Working in public relations offers a range of career options across both the private and public sectors. An applicant working in a company's in-house public relations department needs to gain a solid understanding of their employer to drum up publicity for their products or brands. Some PR officers are based in a consultancy where their role is to promote the interests of a number of clients. Consultancies vary in size, from large international agencies to small locally-based firms. PR officers can work long hours socialising with clients, networking with members of the media and may need to travel, depending on the organisation.

PR Jobs Education Requirements

Although there are no set qualifications to be a PR officer, most applicants have a degree or an HND. A degree/HND in any subject is acceptable, although degrees in English, marketing, business, public relations or media studies may be preferred. The Chartered Institute of Public Relations (CIPR) offers the Foundation Award in Public Relations at A-level standard for those considering a PR career. Competition for PR jobs is fierce and as digital technology expands, employers value creative individuals with a good understanding of social media who can help them find new ways to communicate with their customers. Applicants could join a firm in a marketing assistant jobs and work their way up to a PR account manager role.

PR Jobs Market

In today's very competitive business marketplace, most companies need some kind of public relations to succeed. Recruitment is said to be picking up again after the recession with vacancies across the country in all sectors.

PR Jobs Salary Information

The average salary for a PR assistant is around £18,000 to £20,000. Average starting salaries for PR officers are between £22,000 and £28,000. Salaries can increase to £30,000+ with a few years' experience and senior positions can range from £40,000 to £100,000+.

  1. PR