What Is Front Of The Pack ?

We’re a team of experienced entrepreneurs, nutritional research scientists and medical professionals who believe that science-led products can play a role in the story of a healthier future for our furry pals.

Our pet wellness brand Front Of The Pack sets an exceptionally high bar for clinical evidence, proof, efficacy and quality.

What we are for is clinically backed pet health products, submitted to academic study and scrutiny and telling unique stories to educate and enchant highly informed and health conscious customers.

We arealso for turning complex science into clear English, and making a wide range of highly innovative and proprietary products that elevate the health of both humans and companion animals.

What we are against is stolen science, shady ‘wellness’ trends and the overwhelming amount of misinformation online.

Our Chief Science & Innovation Officer is one of the most respected and pioneering forces in the dietary supplement industry, having created whole, billion dollar, evidence-based categories, leading over 50 university-based studies across a wide range of applications, and introduced ingredients that are nothing less than global blockbuster.

We are looking to make our first key hire in our growth marketing team - might you be the person we are looking for?

What is the Vision, Mission and Purpose of Front Of The Pack?

Our long term vision is to reinvent the health and wellness category by building a global brand in pet wellness, with sustainable, eco-conscious products that are as good for the pet as they are for the planet.

Our mission to achieve our vision over the next 12 months is to launch more great products that customers love. Simple! We're already looking beyond our initial products to new ones in different functional health areas and highly innovative. Exciting!

Our purpose keeps us focussed on why we exist and this is to lead an evolution in the role, and prominence of evidence in the supplement space so that customers are genuinely informed, educated and empowered to improve the their companion animals for the better. Here's to raising the bar

Our first products are:

The One, a revolutionary blend of the most clinically-proven (in dogs!) ingredients to be used in a dog supplement, ever. With its 8 benefits in one, it offers an unparalleled way to provide your bestie with top-to-tail preventative support in one simple daily dose.

Move, a pure powder supplement that restores cartilage, soothes muscles and promotes healthy joint function throughout all stages of their life.

Harmony, an innovative, category-creating, non-drowsy calming supplement for your dog that helps promote a sense of calm and stress-free, relaxing mindset in under 90 minutes.

These products launched summer 2020, and have grown a highly dedicated early user base (we immediately went back into production due to pre-order demand).

We spent 9 months in development creating highly innovative products that deliver powerful, pure and proven with real scientific efficacy.

We do all of our design in-house and we manage each and every part of the development of our products - whether thats sourcing sustainable materials for packaging, procuring hard-to-find and innovative ingredients, developing specific and detailed blending and production processes to ensure quality and longevity of our product or innovating with genuinely new processes.

The Team:

Founded by experienced Co-Founders Neil Hutchinson (Forward Internet Group (Forward3D (>$50m exit), uSwitch (>$100m exit), Forward Partners and Kindness.org) and Chris Wilkinson (The Up Group (Acq: Alexander Mann Solutions), Forward Partners, Paws.com )

Who we are looking for:

Joining the Front Of The Pack team at this exciting, early and pivotal stage of our journey will require you to be someone who thrives on getting stuck into challenges by being curious, a fast learner who quickly adapts, a natural team player who is outcome focussed. Driven by being given the freedom to execute on delivering the business objectives.

The type of person you are and your values is just as important to us as your skills and experience as we are passionate about building an exceptional team of people who work well together.

What do those values look like?

• Bounce Back Ability = Nassim Nicholas Taleb (Author of Anti Fragile & The Black Swan) talks of "Things That Gain From Disorder". As a group of people that have all come from very fast moving and ambitious startups we have found that the key indicator for success, and crucially enjoyment, is folks that benefit from shocks; they thrive and grow when exposed to volatility, randomness, disorder, and stressors and love adventure, risk, and uncertainty. They easily bounce back from inevitable setbacks and thrive on challenge. Is this you?
• Ship, Shipmate, Self = First comes the company, then your team, finally yourself. In that order. Is that how you think about things?
• 11x = Strive for the best, expect the same from your team mates and always go for gold. Is this how you think about things?
• Be Kind = Before you roll your eyes and think here is another 'motherhood and apple pie' value, one of our founders (our CEO!) founded Kindness.org to spread more kindness around the world. It really is a value for us. We are human, we have challenges, we are vulnerable and make mistakes. Be kind.

We have a lot of experience in turning values into real living actions within companies. If they resonate with you then join us at the foundational stage and help us turn these aspirational set of values into long lasting, recognisable attributes of Front Of The Pack.

Requirements

What you will be doing…

As one of the 1st full-time hires in the newly formed Growth team you will be immediately responsible for:

• Strategy, execution and optimisation of the company’s performance based, direct-response advertising across Facebook, Native, Search & Display
• Creating ad copy, headlines, imagery and videos for advertisements
• Writing copy for, and collaborating with teams of coders, video editors, and graphic designers to optimize sales funnels, create ad campaigns, and design A/B tests
• Managing upwards of $500,000 monthly ad spend
• Analysing web metrics, providing campaign reports, and optimizing traffic for maximum profitability
• Hitting monthly traffic, spend, revenue and CPA targets

Next Challenge - >1 year on

Scale and lead the team required to take Front Of The Pack to hundreds of thousands of customers.

What will help to do your job well?

• Minimum 3-5 years experience running performance marketing campaigns
• In depth knowledge of scaling Facebook advertising campaigns to over $500k a month
• Experience running native advertising campaigns at scale (Taboola, Outbrain, Yahoo Gemini etc)
• Experience running Google Search, Display and Shopping ads

Responsibilities:

• Developing and executing FOTPs multi-channel performance marketing strategy
• Manage daily operations of paid social, display and native advertising campaigns
• Provide hands-on optimization of ad campaigns across all marketing channels towards the company’s performance targets
• Analyse campaign performance data and constantly optimize, feeding back to the team what is/is not working

• CRO knowledge
• Direct Response copywriting skills (ad and landing page copy)
• Direct Response creative skills (video and image ads)
• SEO knowledge

Working at Front Of The Pack

• Being part of a small team means you will have the chance to really help shape the future of Front Of The Pack, working closely with the founders and our team of world-class advisors.
• We are proud to be an equal opportunities employer, and embrace diversity in our culture. We strive to create a happy and healthy workplace for the team.
• We promote a culture of a flexible working - we are outcome/results driven & appreciate great people have family lives too.
• We also offer a budget for personal professional development as well as personal physical and emotional development.
• We have regular social events.

Benefits

More info...

• Front Of The Pack is based in LA and London
• Front Of The Pack is venture funded by tier 1 VC's in London and California to the tune of multiples of millions of dollars. Consequently we have a healthy runway even before accounting for revenues from sales. (We are tight lipped on this as we are not big on PR and shouting about un earned success, we prefer to let our track record do the talking - of course we will discuss our position in interviews openly)
• This role is based in the UK at the London HQ,
• This role reports into our Head of Growth with a close link to the Co-Founders
• This role is pitched at a competitive base + lucrative commission structure & equity (you can expect to double your base salary in year 1)
• This role will come with equity
• This role does have a benefits package associated with it

Senior Brand and Communications Manager

Reports to: Head of Marketing

Location: London/Remote

Salary: £40,000 - £45,000

Hours: Full-Time Monday - Friday

About the client

Our client is an established UK fintech group with multiple brands operating in both the B2B and B2C markets. Their FCA regulated products provide consumer credit to over 3,000 customers per month and their unregulated business products cater for the UK and US SME market.

They are looking for a Senior Brand and Communications Manager to work across their brands to drive customer engagement and promote their products and services to the mass market. As their Senior Brand and Communications Manager, you will develop integrated marketing campaigns both internally and externally to promote their brands, raise awareness and position them as an authoritative market leader. You will work within the Marketing team to create well-researched campaigns and manage marketing activities across channels while supporting business objectives.

Most importantly, you will play a key part in providing customers with an outstanding user experience from start to finish. This is a hands-on position which in time may include the management of direct reports.

This varied role will include:

• Manage and design a fully integrated communication and brand strategy.
• Social media marketing strategy and management.
• Create marketing campaigns through inbound and outbound communication and multi-channel promotions via all relevant and available channels (website, social, video, newsletter, podcasts, video etc).
• Mobilise cross-functional communications to ensure clear and accurate messaging to our client's audience at every touchpoint.
• Implement communication automation strategies via online chat, email and lead nurturing campaigns.
• Work with design, copywriting and marketing personnel to plan and implement website content, brand/style and layout.
• Keep on top of market and competitor tactic and strategies to win market share and engagement.
• Leverage relevant PR opportunities for optimal brand positioning PR and reputation management.
• Identify different segmentation criteria based on audience behaviour, demographic, geographic, psychographic characteristics, etc.
• Run A/B tests and analysis for email campaigns and landing pages to optimise performance.
• Tracking campaign performance and report on results.
• Seek opportunities to improve user experience and build strategies to increase conversion.

Experience Required:

• You will have at least 5+ years' experience in Marketing, specifically within the UK financial services market, Fintechs or Marketing agency work
• An experienced, and passionate Marketeer who has an eye for design, a way with words and is obsessed with high-quality user experience and customer success
• You are comfortable developing, managing and executing marketing and communications campaigns from scratch using a multi-channel approach with a strong understanding of conversion-based optimisation
• You are up for the challenge of building an array of large B2B and B2C Brands, playing a key role in further expanding our organisation with other brands in the pipeline
• An organised self-starter with great social and communication skills
• You are prepared to do the groundwork on building high-stake campaigns based on data analysis, market analysis and out of the box creativity

Skills Required:

• Funnel design & wireframing
• Campaign planning, execution and optimisation
• User experience research and analysis
• Conversion copy optimisation
• Communication tools and strategies such as email marketing campaign management, intercom, Hubspot/Monday CRM, Mailchimp, and podcast/video creation
• Social media marketing strategy and management
• Excellent written and spoken communication skills and networking ability
• Strategic and organised with exceptional time management skills
• Adaptable to a fast-changing environment
• Committed to a WFH set up
• Gsuite, PMO tools, Google Analytics, Wordpress, SEMrush, Ahrefs, Facebook ads

• Produce marketing and sales enablement content, including PowerPoint decks, reports, blogs, case studies and more, for multiple audiences.
• Turn technical information into simple messaging that showcases value.
• Partner with cross-functional teams including product, sales, and regional marketing to identify needs, create and package relevant materials for sales teams and clients.
• Work with the central marketing team (digital, brand, editorial) and corporate communications to ensure product marketing needs are represented in content marketing, digital marketing, PR and brand marketing plans.
• Work with regional marketing teams to land messages in local markets.
• Communicate marketing plans and results across the cross-functional marketing teams.

• 8+ years' experience in product marketing communications with a focus on marketing strategy
• Experience in developing and executing marketing plans
• Proven ability to work with product teams and product marketing teams to bring products to market.
• Strong editorial skills and demonstrated ability to translate complex technical concepts into clear, digestible messaging and content.
• Able to provide content samples
• Experience in the digital advertising industry or ad tech is strongly desired

• Competitive Salary, with great onsite benefits including free canteen, unlimited (top class) coffee, tea, soft drinks and much more.
• Work Laptop, phone (most roles) and latest tools and technologies.
• State of the art modern office.
• 25 days annual leave (pro-rata) plus paid bank holidays.
• Expanding workforce with options for permanent positions and career progress ion for top performers.
• The experience of working with a company that will make your CV stand out from the crowd.

Who We Are:

Founded in 2005, 2K publishes some of the most popular video games in the world, including Borderlands, NBA 2K, Sid Meier’s Civilization, BioShock, Mafia, WWE 2K, XCOM and PGA. Our Global Go to Market (GTM) team is comprised of highly experienced marketing, project management and brand specialists who are passionate about these games and work together to facilitate Global GTM strategies to help to drive sales for 2K’s multi-format videogame releases around the world.

2K has experienced phenomenal growth these past few years and its exciting growth has made it one of the leading game publishers in the world. If you have experience thriving at a company growing quickly and transitioning to meet ambitious goals, please read on!

Role Purpose:

Reporting to the EMEA Marketing Lead, the Director, Marketing & Communications (Territory) is a pivotal role within the EMEA/ANZ business. The primary responsibility of the role is to forge close working partnerships with the Take 2 and 2K Commercial teams, 2K Analytics teams, Global Strategy teams and the 2K Global Go To Market and Cross-Functional teams in order to lead the local territory team to deliver upon the overall business goals set for each product in that territory.

It requires a level of player/coach responsibility with the need to get involved with local tactical execution, as required, alongside overall day to day management of the local team.

As such the role demands a strong leader who is able to communicate and collaborate effectively across a complex matrix organisation, has proven credentials in a commercial and data-driven organisation, plus strong leadership skills in order to guide the local territory team to deliver against the company goals.

Responsibilities Include:

Team Leadership

• Responsible for the overall planning, development, and execution of all 2K’s Marketing, PR, Influencer and Social/Community activities throughout local markets.
• Leading and motivating the local team to execute effective integrated go to market campaigns that deliver upon the global marketing strategies for all 2K titles ensuring that sales and other revenue streams are maximised both physically (disc) and digitally (download)
• Deliver strong direction and leadership to a diverse team of individuals, across a variety of marketing functions.
• Develop and retain the best talent to build a culture of effective teamwork & continuous improvement.
• Be an agent of change taking a lead to continually drive optimisation and innovation that identifies ways to meet or exceed the business targets in the most efficient and effective way.

Go To Market Marketing

• Ensure all local Go To Market campaigns are aligned with and deliver upon the Global Marketing Strategy and business goals. Be the local champion for territory and consumer needs to ensure the global marketing strategy and marketing assets are relevant.
• Where identified build business cases with supporting rationale to support local marketing programs.

Commercial Acumen

• Work alongside the Take 2 & 2K commercial teams fostering a collaborative and proactive approach to deliver go to market campaigns that will drive overall sales, revenue streams and profit targets.
• The role requires an individual who is numerate, has the ability to analyse commercial information, pre-orders, sales forecasts, pricing/promotional activity, retail market trends and then leverage that information & ROI analysis to deliver against commercial goals.

Budget & Forecasting

• Responsible for local territory marketing budget ensuring all Go To Market campaigns are forecast accurately, and fall within set budgets. Where required collaborate with the EMEA marketing lead to help support the annual, quarterly and monthly financial planning process. Monitor and track all T&E ensuring expenditure falls within annually agreed levels.

Partners

• Be the local lead point of contact for all First party, Licensor (WWE, NBA etc.) and other key partners. Ensure any global or regional partnerships are maximised within set contractual parameters, and any reporting/invoicing is tracked and delivered as required, and on time.

Marketing Tools

• Champion and ensure local team familiarity and regular usage of all relevant marketing tools:- Datorama, Anaplan, Tableau, G Suite, etc.

Who We Believe Will Be a Great Fit:

• A Director of Marketing and Communications with experience in managing a team whilst planning, developing, and executing agreed Marketing, PR, Influencer and Social/Community activities throughout local markets.
• Through strong leadership, experienced in developing and retaining the best talent to create a culture of effective teamwork & continuous improvement.
• Proven ability in ensuring Go To Market campaigns are aligned with and deliver upon the Global Marketing Strategy and business goals.
• Existing experience of working alongside various commercial teams, encouraging a collaborative and proactive approach to deliver go to market campaigns that will drive overall sales, revenue streams and profit targets.
• Experienced in budgeting and forecasting, ensuring campaigns are forecasted accurately and fall within set budgets.
• Confident as a local lead point for all First party, Licensor, and other key partners.
• An excellent communicator, with the ability to prioritise within a fast-paced environment.

What We Offer You:

• Great Company Culture. We pride ourselves as being one of the most creative and innovative places to work, creativity, innovation, efficiency, diversity and philanthropy are among the core tenets of our organization and are integral drivers of our continued success.
• Growth: As a global entertainment company, we pride ourselves on creating environments where employees are encouraged to be themselves, inquisitive, collaborative and to grow within and around the company.
• Work Hard, Play Hard. Our employees’ bond, blow-off steam, and flex some creative muscles – through corporate boot camp classes, our onsite Gym, company parties, our Office bar, game release events, monthly socials, and team challenges.
• Benefits. Benefits include, but are not limited to Private healthcare with Bupa, Private dental with Bupa, A double matching pension policy where the employer will double match up to a 4% contribution from the employee, Employee stock purchase scheme with a 15% discount, Eye tests and vouchers towards glasses, Cycle to work scheme, Flu vouchers, Annual health checks with Bupa, 4X death in service insurance, Income protection (60% salary), 25 days holiday, + other great perks and great office facilities!
• Perks. Gym reimbursement up to £25 per month, an onsite Gym, an Office bar, employee discount programs, free games & events, stocked pantries, a dog friendly workplace and the ability to earn £350+ per year for taking care of yourself and more...

About 2K:

Founded in 2005, 2K develops and publishes interactive entertainment globally for console systems, handheld gaming systems and personal computers, including smartphones and tablets, which are delivered through physical retail, digital download, online platforms and cloud streaming services. 2K publishes titles in today’s most popular gaming genres, including shooters, action, role-playing, strategy, sports, casual, and family entertainment. 2K is a wholly owned label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO). For more information, please visit www.2k.com

2K is an equal opportunities employer and as such will endeavor to provide reasonable adjustments throughout the recruitment process where required. We invite candidates to notify us should they wish to discuss any reasonable adjustments.

• Proven track record of working in marketing roles within, or for a financial services environment.
• Ability to meet tight deadlines, remain flexible and calm under pressure.
• Enjoy the challenges of a multi brand and channel business.
• Able to demonstrate a good awareness and practical understanding of the UK financial planning and investment management market. In possession of an understanding of the relationships between financial planning and investment management colleagues and their clients.
• Experience of Marketing within a regulated industry; thorough understanding of the role of Compliance and Legal (and legislation as well as regulatory guidance) in such an environment.
• Proposition creation, brand management, communications planning experience, along with the ability to effectively use owned, bought and earned channels for the broadcast of messages. Ability to articulate the brand framework, its components and meanings, and to use these appropriately in the development of marketing activity.
• Proven ability to manage and deliver campaigns and marketing projects. Track record in working effectively with a number of different stakeholders and colleagues.
• Proven ability to develop marketing proof points and key messaging. A flair for turning the key messaging into headlines for activation/campaign purposes.
• Experience of discussing, negotiating and agreeing marketing ideas and requests from professional (non-Marketing) colleagues in order to produce detailed and well-developed directions for Marketing projects and tasks that can be carried out to completion.
• Experienced in the ability to critique and discern improvements that can be made to artwork and communications and to communicate these changes effectively and in a way that benefits the plan, campaign or project.
• Ability to use Adobe Creative suite an advantage. Including InDesign, Illustrator, and Photoshop to acceptable standard for output.
• Familiarity with digital marketing tactics an advantage, including tracking methods such as Google Analytics and client / market sentiment for the purpose of enhancement of marketing and sales activity.
• Experienced in the application of creative thinking with proven listening, negotiating and influencing skills to solve problems and achieve results.
• Solid analytical skills with the ability to interpret information, news, data and research quickly essential.
• In possession of strong time management and project planning skills with a meticulous attention to detail.
• Support and help direct less experienced team colleagues in pursuance of their roles.

With years of rapid growth under our belt and a world-leading content strategist at the helm, we have earned our stripes as a leading content, copywriting and strategy powerhouse. But we want more, and that’s where you come in… We are looking for an experienced Strategic Account Planner, with in-depth knowledge of content marketing and experience working in digital agencies to join our team. We’re a fast-moving, fun-loving bunch, with a hunger to succeed, proven with a 200% growth record over just two years.

Role Info:

Content Marketing – Strategic Account Planner | Creative Content Marketing Agency
London
£45,000
Plus Flexible working hours & Monday and Friday Work From Home

Creative Copywriting for Global Brands:

You’ll need to have comprehensive knowledge of digital marketing and content marketing (especially written content) strategies in order to plan the projects, packages and solutions for our clients. You’ll also need to have experience providing billable strategic planning work for clients, including running workshops. You’ll also be required to take initial calls with prospective clients. So you need to be charming, curious and innovative in order to help pitch the most valuable solutions for clients while constantly researching and developing our own, in-house, methodologies and marketing strategies.

In return, you’ll get a great package, flexible working hours (we believe in a healthy work-life balance), lead on all of the company’s strategic work and work with a supportive, innovative team of people. You’ll also get to work with/for some leading global brands such as Adidas, Hyundai, Thomson Reuters, Superdrug and Geox.

We’re looking for someone to own our strategic planning work with clients. Lead the way on our methodologies. And lend a hand to our CEO and Account Manager with taking discovery calls and providing strategic advice, ensuring our clients get the best possible service and solutions.

The Strategic Account Planner Role:

+ Strategic planning of new and existing clients’ projects and solutions, including creating specific value-driven packages for proposals. (20%)
+ Taking ‘discovery’ (initial) calls with prospective clients and being involved in the pitch process along with the Account Manager, Marketing Manager and CEO (20%)
+ Auditing clients’ marketing activities, identifying strategic gaps and working with the Account Manager to pitch new value-driven solutions with the ultimate aim of growing
accounts (20%)
+ Providing clients with billable strategic advice and work (e.g. running strategy workshops, competitor analysis, value proposition development, brand values, content
topic ideation etc.). (20%)
+ Actively researching innovative new ways to improve and develop the delivery of projects and our strategic methodologies. (10%)
+ Working with the Marketing Manager on the company’s internal marketing strategies. (10%)
+ Signing off on project deliverables before presenting them to the client (along with Account Manager)
+ Gathering project requirements from the client and Account Manager (if an existing business)
+ Creating detailed strategic plans for clients and creatives to follow
+ Helping Account Manager with the briefing process where needed

About You:

+ A solid understanding of copywriting best practices and the role they play within a marketing strategy
+ At least 3 years of experience working with clients in a creative/marketing/digital agency, in a role involving strategy
+ Thorough understanding of digital, data-driven marketing strategies (with a focus on conversion and ROI)
+ In-depth understanding of content marketing (particularly written content)
+ Experience communicating and providing consultation and advice to clients, including running strategy workshops
+ Proven record of helping high-end clients achieve results and good ROI through strategic consultation and advice
+ Proven record of clear account revenue growth through strategic input
+ Excellent working knowledge of GSuite and Microsoft Office

Bonus:

+ Knowledge of advanced copywriting techniques such as conversion copywriting and UX copywriting (micro-copy)
+ Bachelor’s degree

Perks:

+ Plus Flexible working hours
+ Flexible working from home policy (Monday and Fridays)
+ Excellent personal development opportunities
+ 26 days off (not including bank holidays)

Interested? Apply here for a fast-track path to the Hiring Manager

Your Experience / Background / Previous Roles May Include:
Senior Copywriter, Content Marketing Planner, Content Strategist, Content Manager, Content Account Planner, Account Manager, Creative Copywriter, Strategic Account Manager, Account Director, Senior Account Manager, Creative Agency, Marketing Agency.

Application notice… We take your privacy seriously. When you apply, we shall process your details and pass your application to our client for review for this vacancy only. As you might expect we may contact you by email, text or telephone. Your data is processed on the basis of our legitimate interests in fulfilling the recruitment process. Please refer to our Data Privacy Policy & Notice on our website for further details.

If you have any pre-application questions please contact us first quoting the job title & ref. Good luck, Team RR.

PRODUCT MARKETING MANAGER

SEGA OF AMERICA – EMEA TEAM

BASED AT SEGA HQ IN BRENTFORD, WEST LONDON

REPORTING TO THE EMEA MARKETING MANAGER

A BIT ABOUT SEGA

SEGA of America is one of the leading interactive entertainment companies in the world, with its HQ based in Irvine, California, and a dedicated EMEA publishing team based in London. Known for quality and creativity above all else, the EMEA Team look after SEGA’s Japanese and ATLUS studios. They cover a diverse range of franchises including: Yakuza, Persona, and Sonic the Hedgehog, as well as exciting projects such as the SEGA Mega Drive Mini and Tokyo 2020.

This role is based at SEGA’s European Head Quarters, based in West London where you’ll find a diverse range highly talented individuals from Sales, Marketing, PR to IT, QA and beyond.

Together, we drive the continued success and evolution of our Western business through living our company values of always collaborating, being entrepreneurial in spirit, having a winning mentality and focusing on uncompromising quality.

WORKING THE SEGA WAY

We believe that making the best games relies on having the best people, so we make sure that we look after ours…

• For our gaming buffs, you can get involved in our lunchtime gaming sessions in our games lounge, regular gaming tournaments and free SEGA games on Steam
• If you're more of a foodie, you can take advantage of Ice cream Wednesdays or our fresh fruit and cereal every single day
• Fitness fanatics will love our discounted gym membership, ride to work scheme, workout area and bootcamps in the park. You can find your zen with weekly yoga classes as well as in-house massage therapy
• You'll have access to a comprehensive benefits package that includes life assurance, income protection, private healthcare & dental insurance schemes and an enhanced contributory pension scheme. We offer competitive salaries and a fantastic bonus scheme so that you can stay motivated and focused on making SEGA the best it can be

• We hold regular lunch & learn sessions, company updates at the world-famous BAFTA theatre in Central London and Summer and Christmas parties that you’ll want to brag to your mates about! What’s not to love?

• We pride ourselves on having flexible working hours to ensure that you have a life outside of the office

• We want people of all backgrounds to see themselves represented and included in our work, so we actively seek to diversify our team and bring more voices to the table. All applicants are welcome!

And that’s just the tip of the iceberg. Check out our Careers website to find out why we are a workplace you’ll never want to leave!

POSITION OVERVIEW

Working within the SEGA of America EMEA Team, the role is expected to be the ambassador for all ATLUS products, and product communication, across EMEA. As the role will also require assisting with Japanese IP from the SEGA catalogue, an intimate knowledge of both ATLUS and SEGA franchises is a plus.

This creative and commercial role will work closely with distributors & partners across EMEA to maximise the potential of the ATLUS franchises and products. It will be the Product Marketing Manager’s responsibility to plan, deliver and execute clear marketing plans for the products under their jurisdiction within the EMEA market hitting pre-set objectives.

The role will work within the UK office in Brentford as a member of the SEGA of America EMEA team and interface with other SEGA internal departments where appropriate.

KEY RESPONSIBILITIES

• Planning and execution of EMEA ATL/BTL marketing campaigns for assigned products in line with guidance of commercial teams to understand focus/opportunities across both new releases and back catalogue
• Manage product budgets effectively, ensuring all spend is signed off, agreed and within budget, while maximising delivery and impact on all titles.
• Work closely with the North American team on creative production of marketing assets to ensure timely delivery to partners (First party, agency, and distribution). You will need to ensure EMEA requirements are briefed in a timely manner and asset requirements are met in order to deliver EMEA strategy effectively (including versioning and localisation of campaign assets to meet approved media plans requirements).
• Establish a working relationship with SEGA of Europe Marketing team to ensure executional strategies, agencies, media buys etc are optimised and that SEGA of Europe and SEGA of America campaigns do not impact on one another.
• Provide 3rd party account support when required (Sony, Nintendo, Microsoft etc.).
• Monitor post launch retail activity across key physical and digital retailers. Develop working knowledge of assigned EMEA market places, retail landscape, consumer profile, marketing activity and pricing economics.
• Create marketing briefs and negotiate with external media and marketing agencies to ensure EMEA wide plans, with the ability to understand campaign results, fine tune campaigns based on results and ensure agencies deliver on brief KPI’s.
• Ensure local-territory-specific product requirements (e.g. language, contractual or age-rating classification issues) are met as well as working with territories to develop BTL plans maximising retail exposure for new releases and back catalogue/promotional periods.
• Develop and maintain productive working relationships with all teams within SEGA to ensure marketing deadlines are achieved.
• Work in conjunction with sales teams to help drive planned promotions both on territory level and 1^st party to amplify and maximise sales.
• Work closely with the SEGA of America EMEA PR Manager and Community Manager to ensure that the PR and Social plans support the project direction.

KNOWLEDGE, SKILLS & EXPERIENCE

• Significant product marketing experience in a global organisation within the games industry.
• Demonstrable record of delivering ATL and BTL marketing plans of a high standard, hitting planned dates and within agreed budgets. Excellent project management and communication skills.
• Experience working with media agencies, by briefing, managing, and modifying campaigns throughout the product life cycle.
• Experience reviewing campaign results through post-mortem analysis to disseminate learnings and improve future campaigns where needed.
• Demonstratable experience presenting to a wide variety of different groups.
• Strong knowledge of the EMEA markets and differences in retail/media across the key European markets.
• Knowledge and understanding of current media trends within the specialist gaming and wider environment.
• Able to demonstrate a good understanding of the SEGA and ATLUS range of video game titles.

This job description is an accurate reflection of the duties and responsibilities of the post as at the time of writing but will be changed from time to time as the job is a career development job which will be adjusted according to the progress of the job holder.  It does not form part of the contract of employment.

PRODUCT MARKETING MANAGER

SEGA OF AMERICA – EMEA TEAM

BASED AT SEGA HQ IN BRENTFORD, WEST LONDON

REPORTING TO THE EMEA MARKETING MANAGER

A BIT ABOUT SEGA

SEGA of America is one of the leading interactive entertainment companies in the world, with its HQ based in Irvine, California, and a dedicated EMEA publishing team based in London. Known for quality and creativity above all else, the EMEA Team look after SEGA’s Japanese and ATLUS studios. They cover a diverse range of franchises including: Yakuza, Persona, and Sonic the Hedgehog, as well as exciting projects such as the SEGA Mega Drive Mini and Tokyo 2020.

This role is based at SEGA’s European Head Quarters, based in West London where you’ll find a diverse range highly talented individuals from Sales, Marketing, PR to IT, QA and beyond.

Together, we drive the continued success and evolution of our Western business through living our company values of always collaborating, being entrepreneurial in spirit, having a winning mentality and focusing on uncompromising quality.

WORKING THE SEGA WAY

We believe that making the best games relies on having the best people, so we make sure that we look after ours…

• For our gaming buffs, you can get involved in our lunchtime gaming sessions in our games lounge, regular gaming tournaments and free SEGA games on Steam
• If you're more of a foodie, you can take advantage of Ice cream Wednesdays or our fresh fruit and cereal every single day
• Fitness fanatics will love our discounted gym membership, ride to work scheme, workout area and bootcamps in the park. You can find your zen with weekly yoga classes as well as in-house massage therapy
• You'll have access to a comprehensive benefits package that includes life assurance, income protection, private healthcare & dental insurance schemes and an enhanced contributory pension scheme. We offer competitive salaries and a fantastic bonus scheme so that you can stay motivated and focused on making SEGA the best it can be

• We hold regular lunch & learn sessions, company updates at the world-famous BAFTA theatre in Central London and Summer and Christmas parties that you’ll want to brag to your mates about! What’s not to love?

• We pride ourselves on having flexible working hours to ensure that you have a life outside of the office

• We want people of all backgrounds to see themselves represented and included in our work, so we actively seek to diversify our team and bring more voices to the table. All applicants are welcome!

And that’s just the tip of the iceberg. Check out our Careers website to find out why we are a workplace you’ll never want to leave!

POSITION OVERVIEW

Working within the SEGA of America EMEA Team, the role is expected to be the ambassador for all ATLUS products, and product communication, across EMEA. As the role will also require assisting with Japanese IP from the SEGA catalogue, an intimate knowledge of both ATLUS and SEGA franchises is a plus.

This creative and commercial role will work closely with distributors & partners across EMEA to maximise the potential of the ATLUS franchises and products. It will be the Product Marketing Manager’s responsibility to plan, deliver and execute clear marketing plans for the products under their jurisdiction within the EMEA market hitting pre-set objectives.

The role will work within the UK office in Brentford as a member of the SEGA of America EMEA team and interface with other SEGA internal departments where appropriate.

KEY RESPONSIBILITIES

• Planning and execution of EMEA ATL/BTL marketing campaigns for assigned products in line with guidance of commercial teams to understand focus/opportunities across both new releases and back catalogue
• Manage product budgets effectively, ensuring all spend is signed off, agreed and within budget, while maximising delivery and impact on all titles.
• Work closely with the North American team on creative production of marketing assets to ensure timely delivery to partners (First party, agency, and distribution). You will need to ensure EMEA requirements are briefed in a timely manner and asset requirements are met in order to deliver EMEA strategy effectively (including versioning and localisation of campaign assets to meet approved media plans requirements).
• Establish a working relationship with SEGA of Europe Marketing team to ensure executional strategies, agencies, media buys etc are optimised and that SEGA of Europe and SEGA of America campaigns do not impact on one another.
• Provide 3rd party account support when required (Sony, Nintendo, Microsoft etc.).
• Monitor post launch retail activity across key physical and digital retailers. Develop working knowledge of assigned EMEA market places, retail landscape, consumer profile, marketing activity and pricing economics.
• Create marketing briefs and negotiate with external media and marketing agencies to ensure EMEA wide plans, with the ability to understand campaign results, fine tune campaigns based on results and ensure agencies deliver on brief KPI’s.
• Ensure local-territory-specific product requirements (e.g. language, contractual or age-rating classification issues) are met as well as working with territories to develop BTL plans maximising retail exposure for new releases and back catalogue/promotional periods.
• Develop and maintain productive working relationships with all teams within SEGA to ensure marketing deadlines are achieved.
• Work in conjunction with sales teams to help drive planned promotions both on territory level and 1^st party to amplify and maximise sales.
• Work closely with the SEGA of America EMEA PR Manager and Community Manager to ensure that the PR and Social plans support the project direction.

KNOWLEDGE, SKILLS & EXPERIENCE

• Significant product marketing experience in a global organisation within the games industry.
• Demonstrable record of delivering ATL and BTL marketing plans of a high standard, hitting planned dates and within agreed budgets. Excellent project management and communication skills.
• Experience working with media agencies, by briefing, managing, and modifying campaigns throughout the product life cycle.
• Experience reviewing campaign results through post-mortem analysis to disseminate learnings and improve future campaigns where needed.
• Demonstratable experience presenting to a wide variety of different groups.
• Strong knowledge of the EMEA markets and differences in retail/media across the key European markets.
• Knowledge and understanding of current media trends within the specialist gaming and wider environment.
• Able to demonstrate a good understanding of the SEGA and ATLUS range of video game titles.

This job description is an accurate reflection of the duties and responsibilities of the post as at the time of writing but will be changed from time to time as the job is a career development job which will be adjusted according to the progress of the job holder.  It does not form part of the contract of employment.

As part of the sales and marketing team you’ll be working in a national capacity to position, protect and promote the RLB brand.

Overview of role:

You will be responsible for the brand positioning and communications strategy for RLB.

You will be initiating and delivering content plans which are aligned with RLB’s strategic growth plans and demonstrate our offer and expertise and raise our profile.

You will be involved in the delivery of a digital marketing strategy, including the company website and social media channels.

Key responsibilities:

• Oversee and govern RLB’s corporate identity and integrity of the RLB brand
• Initiate, generate and govern external and internal communications, ensuring that content is timely, clear and consistent
• Create, edit and proof high quality written content, including media releases, articles, white papers, newsletters, quotes, captions, profiles
• Work with client development team to develop and launch thought leadership campaigns
• Oversee and contribute to event and sponsorship opportunities
• Oversee and contribute to award submissions
• Develop and own publications programme and be responsible for content creation
• Coordinate with external website agency and global stakeholders and oversee content plan for RLB website, keeping content current and relevant
• Measure and report on content engagement
• Support development and implementation of CRM
• Support with generating content for audiences outside of the UK
• Identify best practice for communications activity through existing channels and make recommendations to ensure progress
• Keep up to date with content trends
• Act as an RLB brand ambassador
• Build relationships with stakeholders and colleagues across region(s) to create RLB brand champions 

Person Specification:

Success in this position will require a strategic thinker, who is motivated, creative and shows initiative. Critical requirements include extensive writing experience, the ability to set priorities, teamwork skills, and knowledge of the built environment.

You must have:

• Professional membership of CIM or CIPR
• Broad communications experience
• Excellent communication skills - written and verbal
• Exacting attention to detail
• Experience of applying corporate writing style with minimal supervision
• Experience in writing and editing copy for different channels and audiences
• Knowledge and experience of CMS systems
• Experience of Adobe InDesign
• Experience of Google analytics reporting
• Knowledge of SEO, A/B testing and marketing automation system
• An understanding of CRM systems
• Line Management experience

At RLB, our aim is to create and enhance an inclusive workplace culture where diversity is not only accepted but valued and built into our culture, creating opportunity for all. In order to support this, we recognise the importance of flexible and agile working and are open to having conversations on how this could work for you and our business from day one.

If you require any reasonable adjustments to support you during any stage of the application or interview process, please contact our recruitment team at: 

careersinbox@uk.rlb.com