Marketing Lead – Competitive salary package

Tangent90 delivers innovative digital solutions for the Life Sciences industry, working with many of the largest pharmaceutical companies. We are in an exciting phase of accelerated growth, driven by the demand for our flagship product, Trustrack, that delivers on the key need to drive better engagement with healthcare professionals through digital channels.

Now is a fantastic time for the right candidate to join a motivated and collaborative team contributing directly to the growth and development of the company and its product portfolio.

If you are an ambitious and pro-active B2B marketing professional who shares a passion for growth, we want to hear from you.

About the role

The Marketing Lead is a key role in Tangent90, reporting directly to the CEO.  In taking ownership of the marketing agenda, you will be supporting the company’s strategic direction and growth plans through communicating Tangent90’s position as a leader in the digital distribution of scientific content for the pharmaceutical industry

We are looking for an ambitious, focused and passionate marketeer with significant B2B marketing experience gained in the software industry, ideally with a good understanding of the pharmaceutical industry.

You will be working closely with the sales and management team to develop and execute on the strategic marketing plan, ensuring all short and medium term priorities and tactics are delivered.

In addition, you will set out the plans to build out the marketing function in alignment with the company growth targets

Your contribution and responsibilities will include:

• Development of marketing strategy and plan in alignment with the company’s strategic objectives
• Create awareness and demand for Tangent90 solutions through execution on the agreed marketing plan deliverables, within timelines and budget
• Create and manage content and thought leadership pieces for use across the sales team and marketing initiatives
• Work directly with customers to develop sales collateral and promotional content
• Develop approach and execute on account-based marketing, digital and hybrid events
• Manage and extend the website functionality and content, driving sales leads and enhanced SEO
• Design and setup marketing automation
• Commission and manage all external agencies
• Full line management of the Sales & Marketing assistant
• Roll-out the marketing plan and activity internally, ensuring stakeholder alignment
• Handle all social media, public relation efforts, and content marketing

The capabilities we are looking for:

• Ability to balance marketing execution with marketing leadership, enjoying the typical culture and understanding the needs of a start-up/scale-up company
• Hands-on marketer with ‘rolling up your sleeves’ mentality to get the job done successfully
• Demonstrable experience across key marketing disciplines, especially brand, demand generation, product marketing, and communications
• Experience with online marketing, including social media, and content marketing
• Excellent verbal communication skills and persuasive writing skills in English
• Ability to quickly adapt to change
• Team player with ability to work independently
• BA/MSc degree required in marketing, business administration or similar

Please note - Keeping safe and healthy in the workplace is important at any time but even more so in times like these. Therefore, due to Covid-19, all staff members are now working remotely until further notice. Our hiring process is no exception - to protect you, our hiring team and others around, we will be arranging remote interviews with the successful candidates.   

Candidates must be eligible to work in the UK

Primary Responsibilities

Generates, analyzes, and manages accurate and timely client proposals by

• Reading, analyzing, and collaboratively working with the functional team owners to understand client’s Request for Proposal (“RFP”) & protocol.
• Providing guidance and driving pricing toward standard or complex parameters based on RFP and protocol.

• Coordinating & collaborating with team members to review Fee Schedules for large trials and/or Programs to determine best pricing strategy in conjunction with Sales, Finance, Product Leads and/or Science teams.
• Reviewing all proposals with final approvers and ensuring his/her agreement of the strategy & pricing logic.
• Working with Project Management Team on change of scope and client change order requests; updating budgets accordingly.
• Working with Project Management and Sales team on client requested Price Estimates.

• Ensuring all reviews, approvals, documents and analysis are filed in accordance to team requirements.
• Incorporating any required sponsor revisions into cost formulas and documenting same.
• Formulating and drafting official proposal revision documents.
• Ensuring all RFPs are submitted within gross margin (GM) guidelines.
• Updating backend gross margins calculations, effort estimates and costs as assigned by management.
• Updating Redbook/List Pricing as assigned by management
• Other tasks and projects as assigned

Ensures pricing and proposals timelines are met by

• Managing workload and ETA’s for assigned requests
• Special Projects team member as assigned by management

Maintains Quality Service and Departmental Standards by

• Ensuring ongoing understanding of Bioclinica, Inc.’s services

• Reading, understanding and adhering to organizational Standard Operating Procedures (SOPs)

• Assisting in establishing and enforcing departmental standards

• Participating in the modification of company SOPs related to the Contracts & Proposal team

Secondary Responsibilities

Contributes to team effort by

• Exploring new opportunities to add value to organization and departmental processes

• Helping others to achieve results

• Performing other duties as assigned

Qualifications:

Education:

• Bachelor’s degree preferred but may be substituted for experience

Experience:

• 1-3 years relevant experience in a pharmaceutical or CRO environment required
• Knowledge of medical and pharmaceutical industry, terminology and practices preferred
• Intermediate working knowledge of Microsoft Office applications including Excel & Word required
• Basic knowledge of Salesforce or another CRM preferred

Additional skill set:

• Ability to work independently or in team setting; ability to adjust to changing priorities
• Excellent attention and orientation toward meticulous work
• Strong organization skills and ability to prioritize and meet deadlines
• Strong interpersonal and communication skills, both verbal and written
• Ability to project and maintain a professional and positive attitude

Canalys is looking for a Technology Market Analyst to be a part of the Mobility Research team, based in the UK, to contribute to Canalys' mobility industry research, including smartphones, PCs, wearables, IoT, and related industries. The individual must be results-oriented, hungry to drive innovation within the service, implement ideas, and work with team members to drive commercial success. The individual will be part of a globally dispersed team, and must be able to manage working with colleagues and senior executives from around the world.

Responsibilities and Duties

• Supporting the Canalys mobility research agenda and conducting primary research with vendors and industry experts to acquire market insights to support clients’ decision making.
• Creating and delivering research deliverables to clients (including quarterly market tracking data and forecasts, reports, webcast etc.) 
• Presenting research insights to client regional or global teams.
• Developing and broadening a research network in the EMEA region.
• Contribute to global research engagements/projects, which may include conducting research interviews. 

Requirements

You are a 'numerically-inclined' storyteller who is passionate about consumer technology and curious about new business models in the technology industry. You understand the business of technology and are able to articulate your ideas effectively and with clarity. You are comfortable translating researched information into actionable insights that can help business leaders make decisions with confidence. You are a self-starter who loves working with small teams and are capable of mentoring junior members. 

Qualifications and skills 

• Master's / Bachelor's Degree with a specialization in business, economics, statistics, mathematics, engineering, commerce and/or data science is preferred. 
• A good understanding of the current and emerging technology market trends and how they might impact industry stakeholders. 
• Good communication skills, as the role requires responding to client inquiry and addressing the press.  
• Strong analytical skills, numerically inclined. Experience in data modeling and knowledge of Tableau, Python or R is not a must, but is a bonus. 
• Excellent Microsoft Office skills, including Excel, PowerPoint and Word, are essential. 
• Ability to work independently and collaboratively, and demonstrate leadership skills. 
• Prior experience in market research is an added bonus. Exposure in parallel industries of technology, IT, or devices will also be given due weightage. 
• Strong English language verbal and written skills are essential.  Fluency in other languages would be an advantage. 
• Demonstrate an understanding of our company values of Accountability, Quality, Passion, Care, Being Flexible and Thinking Globally. 
• Willing to learn and share.

Benefits

The company provides a range of benefits to its employees, including and not limited to a comprehensive medical health insurance policy and a variable performance bonus, which are competitive and in-line with industry standard. 

The successful applicant will join a global, fast-growing and successful company with a relaxed, but hardworking and client-focused culture. We create a platform for innovation and offer an opportunity to become influential in the market. We operate a close-knit working environment, where everyone is treated with respect. 

How to apply

Please send your resume and a cover letter stating in less than 200 words as to why you would make an ideal candidate. 

Email the two documents to 

jobs@canalys.com

• overseeing and developing marketing campaigns
• conducting research and analysing data to identify and define audiences
• devising and presenting ideas and strategies
• promotional activities
• compiling and distributing financial and statistical information
• writing and proofreading creative copy
• maintaining websites and looking at data analytics
• organising events and product exhibitions
• updating databases and using a customer relationship management (CRM) system
• coordinating internal marketing and an organisation’s culture
• monitoring performance
• managing campaigns on social media.

• Good teamwork skills
• Communication skills and networking ability
• Adaptability
• Strong attention to detail
• Good organisation and planning skills
• Creativity and writing skills
• Commercial awareness
• Numerical skills
• IT skills

Company overview:

With over 20 years’ experience in e-commerce, digital marketing and consumer analysis, Kelkoo Group is a global data-driven marketing platform that connects consumers to products and provides qualified traffic to online retailers. We operate in 41 countries worldwide and offer traffic acquisition solutions to merchants, delivering highly qualified leads to their online shops, as well as monetization solutions to publishers, enabling them to earn money from displaying our merchants’ products on their websites.

Kelkoo Group is a professional and friendly environment. We have a passionate and multicultural team of 230+ employees located across our European offices in London (corporate headquarters), Paris, Grenoble, Milan, Oslo, Hamburg, Rotterdam and Madrid.

Role overview:

The Marketing Assistant will report directly to the Marketing Manager and will be responsible for taking on a variety of projects that allow for the successful completion of the B2B marketing strategy.

This job will give the successful candidate the opportunity to be involved in a large number of tasks and projects, from writing blog posts, managing emailing campaigns, moderating social networks, developing marketing collaterals to organizing professional events and undertaking online advertising campaigns.

Key Responsibilities

• Organise the company’s presence and visibility on professional events
• Manage emailing campaigns’ creation and schedule
• Moderate and plan Kelkoo Group’s communication on social networks
• Manage, create and update the content of our B2B website (hosted on WordPress)
• Design and develop marketing collaterals for the Sales teams
• Set-up and configure online advertising actions
• Create and distribute internal communications

Candidate overview:

Experience and Skills

• Bachelor's Degree in Marketing, Communication, Advertising or related field
• Junior profiles welcomed, but experience working in marketing is a plus
• Great writing skills. Experience in gathering valuable information and writing well documented articles will be appreciated
• Ability to multi-task effectively in a fast-paced environment
• Strong communication and organizational skills
• Ability to take initiative and work autonomously
• Experience using HTML and the Adobe Creative Suite would be an added bonus

Languages

• A professional business level of English is essential; other European languages would be an advantage.

Responsibilities:

• Assisting in preparing reports and data collection for analysis.
  

• Assist to develop quarterly/yearly marketing campaigns/events and partner marketing projects.
  

• Execute marketing projects and support to manage the progress.
  

• Assist to analyze ROI of media channels, coordinate and integrate the ATL&BTL resources to plan the performance marketing activities.
  

• Act as an interface and work closely with other business functions, for day to day operations.
  

• Ensures effective meeting strategy in place to ensure information dissemination.
  

• Take minutes for internal and external meetings.
  

• Take charge of the general work in the team, includes project weekly report, project meeting organization, paperwork etc.
  

• Maintain project records and ensure that all regulatory documents are correct, processed and approved.
  

• Ensures senior management has sight of Clear process control reporting that incorporates marketing pillars of Plan, Application, Execution, Acceptance and Assessment.
  

• Assist any other affairs and tasks accordingly.
  

Qualifications:

• Hold a Bachelor’s degree, or above, ideally majored in Marketing, Advertising, linguistics or Economics.
  

• 0 – 2 years of experience in project management is preferred.
  

• Experience in B2B marketing, especially within the technology section would be an advantage.
  

• Proficient in Microsoft Office Suites Tools.
  

• Excellent coordination, networking & communication skills.
  

• Strong problem-solving skill and solution-oriented. Motivated self-starter with good time management skills.
  

• Attentive to details.
  

• Fluent in English and Mandarin (written and spoken).
  

• Able to work in the UK independently - we are not able to offer visa sponsorship!
  

Music is Universal
 

It’s the passionate and dedicated team at Universal Music who help make us the world’s leading music company. From A&R to finance, legal to digital, sales to marketing, Universal Music is the place to grow and develop your career within a truly commercial and innovative business that leads in everything it does.
 

Everyone is welcome to apply for our roles, and we are determined to ensure that no applicant or employee receives less favourable treatment because of gender, race, disability, sexual orientation, religion, belief, age, marital status, background, pregnancy or caring responsibilities. We also recognise the importance of diversity of thought within our teams and are fully committed to embracing the talents of people with autism, dyslexia, ADHD and other forms of neurocognitive variation.
 

We will always seek to make appropriate adjustments to recruitment, workplaces, and work processes to be fully inclusive to people with different needs and working styles. If you need us to make any reasonable adjustments for you from application onwards, including alternatives to the online form or to disclose a neurocognitive condition, please email 

UniversalMusicCareers@umusic.com

The A Side: A Day in The Life

Working closely with the UK Label Head, the Marketing Manager is responsible for overseeing and managing the release of Caroline UK artist projects, both physically and digitally from inception to completion. You will initiate, plan and coordinate the creative marketing of the projects that you are assigned from inception to release in full and help to manage the development of the Marketing Assistant and Label Intern along with your senior Marketing colleagues.

This role will cover a roster of mainly rap/hip hop, R&B, Afrobeat, electronic and pop/alt-pop UK and international artists but given the diverse roster of Caroline International, you will be expected to take on and/or oversee projects from a broad range of musical genres. You will report to the UK Label Head and also work closely with the Head of A&R for Rap/HipHop, R&B & Afrobeat for the UK.

The B Side: Skills & Experience

Be Organised
 

• Prepare a timeline and marketing plan for each project in conjunction with Label Head and project team
• Maintain an up-to-date Marketing & Promo (M&P) budget on each project, ensuring the budget is in line with approved marketing fund or spend
• Ensure that service deal marketing budgets are updated and sent regularly to the artist/management/label partner and any budget overages are agreed in writing
• Liaise with artist management and the internal sales team on tour stock orders for live dates, ensuring all stock is ordered in a timely manner for shows and where possible, barcode scanners are supplied so that sales can be UK chart eligible
• Liaise with the Marketing Assistant on tickets buys for all projects, ensuring appropriate quantities are purchased and amounts held in marketing budgets
• Liaise with the Marketing Assistant to plan and organise regular campaign planning meetings for active projects, including preparing and chairing the meeting agenda and debriefing with the Label Head in advance of the meeting
• Work with the UK Label team to ensure that Caroline maximises promotional and marketing opportunities for all the artists, by keeping abreast of all new developments both inside and outside the industry that could help us to maximise sales
  

Be Analytical
 

• Prepare and send regular, weekly project updates on all active projects, highlighting key performance stats and milestones
• Closely monitor project performance on DSP’s and social platforms using UMG’s suite of data tools and working closely with the Data Analyst and Sales & Streaming team and work with the team on re-pitching any projects with significant upward momentum
• Where relevant, commission the UK Insight Team for artist audience insight and liaise closely with Caroline’s Data Analyst on streaming and audience data insights

Be Collaborative
 

• For Caroline UK rap/hiphop, R&B and Afrobeat signings, ensure the Head of A&R is kept closely informed of all release plans, meetings, budgets, timelines and creative direction
• For UK signings, liaise with Production to ensure releases are properly set up and all assets (audio, artwork, label copy) are submitted in the correct formats and in a timely manner
• Liaise with the Promo team (either internal or external) on all UK artist promo runs including radio sessions, TV performances, press interviews, ensuring that costs are closely managed within budget and that the team/Marketing Assistant are briefed to slickly organise travel and logistical arrangements (gear hire etc), as required
• Liaise with International Marketing team to keep them up to date on the progress of all UK projects and where necessary, to agree budgets for the UK
• Liaise with the Caroline digital marketing team – Studio Caroline - and artist management on creative ideas for the artist’s online and social media presence, influencer campaigns, D2C store, website and asset creation, ensuring Caroline digital campaigns always incorporate the latest innovations formats and platforms to connect artists with audiences and artist website and social media remain up-to-date and on message at all times
• Update the Sales & Streaming team on all project developments and supplying them with the tools they need to best sell our products e.g. POS/exclusives/D2C bundles/artwork and accurate sales notes
• Work closely with Caroline UK’s Synch Manager to ensure they are fully briefed on projects at the earliest possible stage
• Brief the Universal UK brand partnerships and content production team (Globe) on all projects and actively seek out brand partnership and content platform opportunities

Be Creative

• Working with our insights and data, develop creative marketing strategies and partner pitches for your artists
• Work with artists and managers, as required, to come up with an agreed creative direction, including but not limited to video commissioning, artwork commissioning, photo shoots, launch/listening event concepts, social media content and digital asset creation
• Plan creative concepts for campaign advertising, where relevant briefing external media agencies and the internal digital media agency (Fused) regarding delivery of ads and artwork for TV, outdoor, print and digital campaigns
• Monitor relevant industry awards, ‘ones to watch’ and marketing programmes for opportunities for your artist projects, preparing compelling entries/pitches/one-sheets as required
• Develop ideas for creative brand partnerships to support creative marketing ideas that you have developed. working with your own network of contacts and Globe

Person Specification

Necessary  

• Significant, demonstrable experience in a marketing role within a record label or artist/label services company
• In-depth understanding of the release and production process, for both digital and physical releases
• Strong network of culturally-relevant marketing and creative contacts
• Excellent communication skills – written and verbal
• Excellent organisation skills and attention to detail
• Efficient and able to work independently to a high standard
• Highly organised
• The ability to learn quickly and use own initiative
• Ability to remain calm when working under pressure and to deadlines
• Flexible and able to prioritise a large workload
• Hard working and enthusiastic team player
• Self-motivated with the ability to deal with the routine tasks as well as the more challenging aspects of the role
• Passion for UK and US rap/hip-hop and R&B, Afrobeat, pop and electronic music
• Passion for contemporary culture and creative work relevant to Caroline’s roster e.g. artwork and packaging design, photography, music video, lighting design, event concepts

Desirable
 

• Direct experience of digital marketing and social media strategy
• Creative skills such as digital asset creation, editing, Photoshop, Powerpoint
• An established contact network within the UK rap/hip-hop, R&B and Afrobeat music scene would be an advantage also
• Experience of managing Junior team members e.g. interns or assistants, would be an advantage

Bonus Tracks: Your Benefits

• Group Personal Pension Scheme (between 3% and 9%)
• Private Medical Insurance
• 25 paid days of annual leave
• Interest Free Season Ticket Loan
• Holiday Purchase scheme
• Dental and Travel Insurance options
• Cycle to Work Scheme
• Salary Sacrifice Cars
• Subsidised Gym Membership
• Employee Discounts (Reward Gateway)

Just So You Know…

The company presents this job description as a guide to the major areas and duties for which the jobholder is accountable.  However, the business operates in an environment that demands change and the jobholder's specific responsibilities and activities will vary and develop.  Therefore, the job description should be seen as indicative and not as a permanent, definitive and exhaustive statement.

Music is Universal
 

It’s the passionate and dedicated team at Universal Music who help make us the world’s leading music company. From A&R to finance, legal to digital, sales to marketing, Universal Music is the place to grow and develop your career within a truly commercial and innovative business that leads in everything it does.
 

Everyone is welcome to apply for our roles, and we are determined to ensure that no applicant or employee receives less favourable treatment because of gender, race, disability, sexual orientation, religion, belief, age, marital status, background, pregnancy or caring responsibilities. We also recognise the importance of diversity of thought within our teams and are fully committed to embracing the talents of people with autism, dyslexia, ADHD and other forms of neurocognitive variation.
 

We will always seek to make appropriate adjustments to recruitment, workplaces, and work processes to be fully inclusive to people with different needs and working styles. If you need us to make any reasonable adjustments for you from application onwards, including alternatives to the online form or to disclose a neurocognitive condition, please email 

UniversalMusicCareers@umusic.com

The A Side: A Day in The Life

Working closely with the UK Label Head, the Marketing Manager is responsible for overseeing and managing the release of Caroline UK artist projects, both physically and digitally from inception to completion. You will initiate, plan and coordinate the creative marketing of the projects that you are assigned from inception to release in full and help to manage the development of the Marketing Assistant and Label Intern along with your senior Marketing colleagues.

This role will cover a roster of mainly rap/hip hop, R&B, Afrobeat, electronic and pop/alt-pop UK and international artists but given the diverse roster of Caroline International, you will be expected to take on and/or oversee projects from a broad range of musical genres. You will report to the UK Label Head and also work closely with the Head of A&R for Rap/HipHop, R&B & Afrobeat for the UK.

The B Side: Skills & Experience

Be Organised
 

• Prepare a timeline and marketing plan for each project in conjunction with Label Head and project team
• Maintain an up-to-date Marketing & Promo (M&P) budget on each project, ensuring the budget is in line with approved marketing fund or spend
• Ensure that service deal marketing budgets are updated and sent regularly to the artist/management/label partner and any budget overages are agreed in writing
• Liaise with artist management and the internal sales team on tour stock orders for live dates, ensuring all stock is ordered in a timely manner for shows and where possible, barcode scanners are supplied so that sales can be UK chart eligible
• Liaise with the Marketing Assistant on tickets buys for all projects, ensuring appropriate quantities are purchased and amounts held in marketing budgets
• Liaise with the Marketing Assistant to plan and organise regular campaign planning meetings for active projects, including preparing and chairing the meeting agenda and debriefing with the Label Head in advance of the meeting
• Work with the UK Label team to ensure that Caroline maximises promotional and marketing opportunities for all the artists, by keeping abreast of all new developments both inside and outside the industry that could help us to maximise sales
  

Be Analytical
 

• Prepare and send regular, weekly project updates on all active projects, highlighting key performance stats and milestones
• Closely monitor project performance on DSP’s and social platforms using UMG’s suite of data tools and working closely with the Data Analyst and Sales & Streaming team and work with the team on re-pitching any projects with significant upward momentum
• Where relevant, commission the UK Insight Team for artist audience insight and liaise closely with Caroline’s Data Analyst on streaming and audience data insights

Be Collaborative
 

• For Caroline UK rap/hiphop, R&B and Afrobeat signings, ensure the Head of A&R is kept closely informed of all release plans, meetings, budgets, timelines and creative direction
• For UK signings, liaise with Production to ensure releases are properly set up and all assets (audio, artwork, label copy) are submitted in the correct formats and in a timely manner
• Liaise with the Promo team (either internal or external) on all UK artist promo runs including radio sessions, TV performances, press interviews, ensuring that costs are closely managed within budget and that the team/Marketing Assistant are briefed to slickly organise travel and logistical arrangements (gear hire etc), as required
• Liaise with International Marketing team to keep them up to date on the progress of all UK projects and where necessary, to agree budgets for the UK
• Liaise with the Caroline digital marketing team – Studio Caroline - and artist management on creative ideas for the artist’s online and social media presence, influencer campaigns, D2C store, website and asset creation, ensuring Caroline digital campaigns always incorporate the latest innovations formats and platforms to connect artists with audiences and artist website and social media remain up-to-date and on message at all times
• Update the Sales & Streaming team on all project developments and supplying them with the tools they need to best sell our products e.g. POS/exclusives/D2C bundles/artwork and accurate sales notes
• Work closely with Caroline UK’s Synch Manager to ensure they are fully briefed on projects at the earliest possible stage
• Brief the Universal UK brand partnerships and content production team (Globe) on all projects and actively seek out brand partnership and content platform opportunities

Be Creative

• Working with our insights and data, develop creative marketing strategies and partner pitches for your artists
• Work with artists and managers, as required, to come up with an agreed creative direction, including but not limited to video commissioning, artwork commissioning, photo shoots, launch/listening event concepts, social media content and digital asset creation
• Plan creative concepts for campaign advertising, where relevant briefing external media agencies and the internal digital media agency (Fused) regarding delivery of ads and artwork for TV, outdoor, print and digital campaigns
• Monitor relevant industry awards, ‘ones to watch’ and marketing programmes for opportunities for your artist projects, preparing compelling entries/pitches/one-sheets as required
• Develop ideas for creative brand partnerships to support creative marketing ideas that you have developed. working with your own network of contacts and Globe

Person Specification

Necessary  

• Significant, demonstrable experience in a marketing role within a record label or artist/label services company
• In-depth understanding of the release and production process, for both digital and physical releases
• Strong network of culturally-relevant marketing and creative contacts
• Excellent communication skills – written and verbal
• Excellent organisation skills and attention to detail
• Efficient and able to work independently to a high standard
• Highly organised
• The ability to learn quickly and use own initiative
• Ability to remain calm when working under pressure and to deadlines
• Flexible and able to prioritise a large workload
• Hard working and enthusiastic team player
• Self-motivated with the ability to deal with the routine tasks as well as the more challenging aspects of the role
• Passion for UK and US rap/hip-hop and R&B, Afrobeat, pop and electronic music
• Passion for contemporary culture and creative work relevant to Caroline’s roster e.g. artwork and packaging design, photography, music video, lighting design, event concepts

Desirable
 

• Direct experience of digital marketing and social media strategy
• Creative skills such as digital asset creation, editing, Photoshop, Powerpoint
• An established contact network within the UK rap/hip-hop, R&B and Afrobeat music scene would be an advantage also
• Experience of managing Junior team members e.g. interns or assistants, would be an advantage

Bonus Tracks: Your Benefits

• Group Personal Pension Scheme (between 3% and 9%)
• Private Medical Insurance
• 25 paid days of annual leave
• Interest Free Season Ticket Loan
• Holiday Purchase scheme
• Dental and Travel Insurance options
• Cycle to Work Scheme
• Salary Sacrifice Cars
• Subsidised Gym Membership
• Employee Discounts (Reward Gateway)

Just So You Know…

The company presents this job description as a guide to the major areas and duties for which the jobholder is accountable.  However, the business operates in an environment that demands change and the jobholder's specific responsibilities and activities will vary and develop.  Therefore, the job description should be seen as indicative and not as a permanent, definitive and exhaustive statement.

Music is Universal
 

It’s the passionate and dedicated team at Universal Music who help make us the world’s leading music company. From A&R to finance, legal to digital, sales to marketing, Universal Music is the place to grow and develop your career within a truly commercial and innovative business that leads in everything it does.
 

Everyone is welcome to apply for our roles, and we are determined to ensure that no applicant or employee receives less favourable treatment because of gender, race, disability, sexual orientation, religion, belief, age, marital status, background, pregnancy or caring responsibilities. We also recognise the importance of diversity of thought within our teams and are fully committed to embracing the talents of people with autism, dyslexia, ADHD and other forms of neurocognitive variation.
 

We will always seek to make appropriate adjustments to recruitment, workplaces, and work processes to be fully inclusive to people with different needs and working styles. If you need us to make any reasonable adjustments for you from application onwards, including alternatives to the online form or to disclose a neurocognitive condition, please email 

UniversalMusicCareers@umusic.com

The A Side: A Day in The Life

Working closely with the UK Label Head, the Marketing Manager is responsible for overseeing and managing the release of Caroline UK artist projects, both physically and digitally from inception to completion. You will initiate, plan and coordinate the creative marketing of the projects that you are assigned from inception to release in full and help to manage the development of the Marketing Assistant and Label Intern along with your senior Marketing colleagues.

This role will cover a roster of mainly rap/hip hop, R&B, Afrobeat, electronic and pop/alt-pop UK and international artists but given the diverse roster of Caroline International, you will be expected to take on and/or oversee projects from a broad range of musical genres. You will report to the UK Label Head and also work closely with the Head of A&R for Rap/HipHop, R&B & Afrobeat for the UK.

The B Side: Skills & Experience

Be Organised
 

• Prepare a timeline and marketing plan for each project in conjunction with Label Head and project team
• Maintain an up-to-date Marketing & Promo (M&P) budget on each project, ensuring the budget is in line with approved marketing fund or spend
• Ensure that service deal marketing budgets are updated and sent regularly to the artist/management/label partner and any budget overages are agreed in writing
• Liaise with artist management and the internal sales team on tour stock orders for live dates, ensuring all stock is ordered in a timely manner for shows and where possible, barcode scanners are supplied so that sales can be UK chart eligible
• Liaise with the Marketing Assistant on tickets buys for all projects, ensuring appropriate quantities are purchased and amounts held in marketing budgets
• Liaise with the Marketing Assistant to plan and organise regular campaign planning meetings for active projects, including preparing and chairing the meeting agenda and debriefing with the Label Head in advance of the meeting
• Work with the UK Label team to ensure that Caroline maximises promotional and marketing opportunities for all the artists, by keeping abreast of all new developments both inside and outside the industry that could help us to maximise sales
  

Be Analytical
 

• Prepare and send regular, weekly project updates on all active projects, highlighting key performance stats and milestones
• Closely monitor project performance on DSP’s and social platforms using UMG’s suite of data tools and working closely with the Data Analyst and Sales & Streaming team and work with the team on re-pitching any projects with significant upward momentum
• Where relevant, commission the UK Insight Team for artist audience insight and liaise closely with Caroline’s Data Analyst on streaming and audience data insights

Be Collaborative
 

• For Caroline UK rap/hiphop, R&B and Afrobeat signings, ensure the Head of A&R is kept closely informed of all release plans, meetings, budgets, timelines and creative direction
• For UK signings, liaise with Production to ensure releases are properly set up and all assets (audio, artwork, label copy) are submitted in the correct formats and in a timely manner
• Liaise with the Promo team (either internal or external) on all UK artist promo runs including radio sessions, TV performances, press interviews, ensuring that costs are closely managed within budget and that the team/Marketing Assistant are briefed to slickly organise travel and logistical arrangements (gear hire etc), as required
• Liaise with International Marketing team to keep them up to date on the progress of all UK projects and where necessary, to agree budgets for the UK
• Liaise with the Caroline digital marketing team – Studio Caroline - and artist management on creative ideas for the artist’s online and social media presence, influencer campaigns, D2C store, website and asset creation, ensuring Caroline digital campaigns always incorporate the latest innovations formats and platforms to connect artists with audiences and artist website and social media remain up-to-date and on message at all times
• Update the Sales & Streaming team on all project developments and supplying them with the tools they need to best sell our products e.g. POS/exclusives/D2C bundles/artwork and accurate sales notes
• Work closely with Caroline UK’s Synch Manager to ensure they are fully briefed on projects at the earliest possible stage
• Brief the Universal UK brand partnerships and content production team (Globe) on all projects and actively seek out brand partnership and content platform opportunities

Be Creative

• Working with our insights and data, develop creative marketing strategies and partner pitches for your artists
• Work with artists and managers, as required, to come up with an agreed creative direction, including but not limited to video commissioning, artwork commissioning, photo shoots, launch/listening event concepts, social media content and digital asset creation
• Plan creative concepts for campaign advertising, where relevant briefing external media agencies and the internal digital media agency (Fused) regarding delivery of ads and artwork for TV, outdoor, print and digital campaigns
• Monitor relevant industry awards, ‘ones to watch’ and marketing programmes for opportunities for your artist projects, preparing compelling entries/pitches/one-sheets as required
• Develop ideas for creative brand partnerships to support creative marketing ideas that you have developed. working with your own network of contacts and Globe

Person Specification

Necessary  

• Significant, demonstrable experience in a marketing role within a record label or artist/label services company
• In-depth understanding of the release and production process, for both digital and physical releases
• Strong network of culturally-relevant marketing and creative contacts
• Excellent communication skills – written and verbal
• Excellent organisation skills and attention to detail
• Efficient and able to work independently to a high standard
• Highly organised
• The ability to learn quickly and use own initiative
• Ability to remain calm when working under pressure and to deadlines
• Flexible and able to prioritise a large workload
• Hard working and enthusiastic team player
• Self-motivated with the ability to deal with the routine tasks as well as the more challenging aspects of the role
• Passion for UK and US rap/hip-hop and R&B, Afrobeat, pop and electronic music
• Passion for contemporary culture and creative work relevant to Caroline’s roster e.g. artwork and packaging design, photography, music video, lighting design, event concepts

Desirable
 

• Direct experience of digital marketing and social media strategy
• Creative skills such as digital asset creation, editing, Photoshop, Powerpoint
• An established contact network within the UK rap/hip-hop, R&B and Afrobeat music scene would be an advantage also
• Experience of managing Junior team members e.g. interns or assistants, would be an advantage

Bonus Tracks: Your Benefits

• Group Personal Pension Scheme (between 3% and 9%)
• Private Medical Insurance
• 25 paid days of annual leave
• Interest Free Season Ticket Loan
• Holiday Purchase scheme
• Dental and Travel Insurance options
• Cycle to Work Scheme
• Salary Sacrifice Cars
• Subsidised Gym Membership
• Employee Discounts (Reward Gateway)

Just So You Know…

The company presents this job description as a guide to the major areas and duties for which the jobholder is accountable.  However, the business operates in an environment that demands change and the jobholder's specific responsibilities and activities will vary and develop.  Therefore, the job description should be seen as indicative and not as a permanent, definitive and exhaustive statement.