30+ days ago
Mapp Digital is one of the largest independent digital marketing technology companies in the world. Built by marketers for marketers, Mapp provides a comprehensive family of software and customer-centric services including a sophisticated data management platform; tools that optimize email, mobile, app, social and web marketing; and campaign management and strategy consulting.
Mapp Digital brings the most sophisticated and specially engineered technology to customers as part of its mission to “simplify marketing complexity.” The company is headquartered in San Diego, with locations in Munich, Paris, London, Berlin, Krakow, Eindhoven and Milan. Mapp has more than 3,000 customers including some of the top brands in the world across a broad range of industries.
We give our best to our clients and each other, fostering employee empowerment in a culture of action and accountability. Opportunities abound for innovative, talented, passionate people who dream of being a part of a fun and driven team that thrives in a high-energy environment.
GENERAL JOB DESCRIPTION
We are looking for a Product Marketing Manager to take responsibility for crafting, managing and delivering the go-to-market activities for our Digital Marketing software solutions. This individual will be the subject matter expert, and deliver all external-facing activities related to the product marketing lifecycle. This requires a talented, creative individual who is able to bring technical feature understanding to life in a global market.
MAJOR DUTIES AND RESPONSIBILITIES
•Act as a recognized thought leader and product visionary with regards to solution area
•Act as a member of the Digital Marketing product strategy team, representing and influencing strategy for your product area
•Analyze the market, competitors, and emerging technology trends to provide feedback and insights to product team, sales, marketing, and other areas of the organization
•Identify, develop, and deliver compelling presentations, collateral and product demos that will be used both internally for sales training and customer-facing presentations
•Collaborate with the marketing and product marketing leadership team on Analyst activities, including industry research and vendor rating reports
•Collaborate with global and geo-focused marketing teams on demand generation strategy and execution
•Develop and nurture product partnerships and 3rd party relationships
REQUIRED SKILLS AND EXPERIENCE
•3+ years of product marketing or product management (or related) experience
•A minimum of a BS in a computer, marketing, or other business-related discipline.
•Experience with digital marketing, digital channels or digital analytics a plus
•Background in SaaS-based applications
•Demonstrable thought leadership within product area
•Excellent communication, writing, and professional skills