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Product Marketing Manager - B2B2C

Salt

Manchester, NW

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JOB DETAILS
SALARY
£65,000–£70,000 Per Year
JOB TYPE
Full-time, Permanent
SKILLS
Business-to-Business (B2B), Business-to-Business (B2B) Marketing, Campaigns, Competitive Research, Consumer Branding, Content Development, Cross-Functional, Customer/Consumer Behavior, Financial Services, Market Entry Strategy, Market Trend Analysis, Marketing, Product Marketing, Product Positioning, Storytelling, Willing to Travel, eCommerce
LOCATION
Manchester, NW
POSTED
1 day ago

Job Title: Product Marketing Manager - B2B2C

Location: Manchester (2 days in office per week)

Salary: £60-70K based on experience plus bonus

Role:

I am partnering with a global leader in travel and lifestyle solutions, offering end-to-end digital experiences that connect financial services, fintech, and rewards platforms with premium consumer offerings. As they expand into new markets and grow their product suite, they're looking for a Product Marketing Manager to lead strategic GTM efforts and bring new propositions to life.

Responsibilities:
  • Define clear, customer-centric value propositions that speak to different audience needs and elevate product positioning.
  • Shape go-to-market strategies for new features and product rollouts.
  • Drive insight-led marketing by researching customer behaviour, competitor activity, and market trends to refine messaging.
  • Create impactful content and campaigns that raise awareness, fuel adoption, and highlight the value of new solutions.
  • Collaborate cross-functionally with product, brand, and client success teams to ensure cohesive storytelling across every touchpoint.

Requirements:
  • Minimum of 3 years of experience in a product marketing or digital proposition role in a B2B2C setting.
  • Experience launching new features, services, or products to both client and end-user audiences.
  • Familiarity with loyalty, lifestyle, fintech, or travel platforms is a plus.
  • Data-driven thinker with the ability to uncover insights and translate them into measurable outcomes
  • Strong storytelling skills and the ability to craft clear, differentiated messaging
  • A hands-on operator who thrives in a fast-paced, agile environment

*Rates depend on experience and client requirements

About the Company

S

Salt

Dedicated solely to digital, we are a specialist recruiter with unparalleled sector ­knowledge and a proven track record in meeting and exceeding even the most challenging client briefs.

We understand that at every level of an organisation, it is the quality of the people that drives success, and we are dedicated to ensure that our clients hire only the best. We have an unrivalled network of candidates across every vertical specialism within digital.

We speak to hundreds of digital specialists every week and our consultants have relationships with some of the sector's best talent that span more than a decade.

COMPANY SIZE
20 to 49 employees
INDUSTRY
Staffing/Employment Agencies
WEBSITE
https://www.welovesalt.com/