30+ days ago
Let’s talk about the job
If you enjoy working on a wide-reaching range of projects that will help businesses and communities flourish, you’ll fit right in. Here are some things you can expect from this Marketing Automation Assistant Manager role.
· Making quality second nature. This means doing what’s right even when no one’s looking. The work that you will do has a major impact on our clients and our firm. We pride ourselves on the high-level standards we have for the work that we do.
Own your own work.
Campaigns and automation
Work within a team of digital and content marketing specialists, to develop and deliver great campaigns, with an expert focus on marketing automation and email
Work with a marketing automation mindset, advising stakeholders across marketing, business development and the wider business to produce integrated campaigns, with messaging, user journeys and goals co-ordinated across the full marketing mix
Translate marketing plans into compelling and successful Marketo campaigns from briefing, agreeing objectives and success metrics, through to campaign workflow, design, delivery
Monitor campaign results and provide insightful reporting analysis to drive learning and improvement
Use marketing automation tools (Marketo) to create, test and optimise campaign production, across emails, landing pages, logic-building and reporting – always with an eye on the latest capabilities of the platform
Keep up to date with Marketo functionality and email marketing best practices and run our webinar marketing campaign capabilities
Provide expert guidance and promote our best practice approach to email marketing, across user experience, innovation and managing risk
Promote effective use of digital marketing and CRM tools to create meaningful experiences and deliver the right messages to the right audiences at the right time
Deliver marketing campaigns promoting content including demand generation content, insightful articles, deal announcements and fully automated event and webinar campaigns
Work closely with your digital and content team colleagues to ensure our briefing and production processes are efficient and effective.
Channels governance and advisory
Use marketing automation, CRM tools and data to advise on shaping campaign messaging and journeys to speak to our key audience segments
Monitor and develop a program of quality activities around e.g. bouncebacks and subscriber engagement
Drive ongoing learning and success through insightful campaign and channel reporting
Enable learning, development and ambition through creation and promotion of training and guidance
Help to drive the adoption and success of our full mix of digital marketing, campaigning and CRM tools and systems
Work as part of the digital and marketing teams on a range of on-going and one-off campaigns
· Be a part of a team. You will work within a team of digital and content marketing specialists to develop and deliver great campaigns with an expert focus on marketing automation and email.
Day-to-day line management, support and development of our Digital Marketing Executive
Play an active role in the Marketing and BD team and contribute to positive morale
Work collaboratively across all areas within the team to maximise our contribution to the firm and to clients
Act as a role model for colleagues and provide constructive upward feedback to more senior colleagues
Work in line with the firm's CLEARR values, of collaboration, leadership, excellence, agility, respect and responsibility
Seek regular feedback and identify and act upon learning and development needs in order to develop technical and personal skills
Complete a timely performance review and personal development plan
Build your brand. Given the importance of the Marketing Automation Assistant Manager, this role offers exciting opportunities for the right person to expand their knowledge. The team has a history of developing internal talent for progress
The minimum criteria
§ You will have extensive experience of using Marketo marketing automation
§ CIM Diploma of appropriate equivalent qualification
Skills to set you apart
Here are a few more skills we are looking for. Don’t worry if you don’t tick every box. It’s important for us to support you in your role and help you to develop along the way.
§ Understand marketing more broadly and how digital fits into marketing
§ Know how to plan and create campaigns that speak to key audiences and support commercial goals
§ Confident at managing stakeholders and working with agencies
§ Organised and used to managing multiple projects and hitting deadlines
Do you care about the same things we do?
We have six values we work by. When we meet, we’ll want you to show us how they’re important to you, too.
Collaboration: We work together, share ideas and always make time to help each other out.
Leadership: Everyone has the chance to lead their own projects.
Excellence: Quality is central to our purpose. We love what we do, and it shows. We sweat the details. We see things through, no matter how tricky.
Agility: The world moves quickly. To keep up, we stay flexible – changing approaches, changing projects, working offline, online, together and alone to get things done.
Respect: A given, of course: we value each other and our clients. We listen, we understand, we care.
Responsibility: The decisions we make and advice we give affects people’s lives and livelihoods. We take that seriously and always do well by doing what’s right.
Share ideas and profits
Unlike most firms, we’re also a shared enterprise. So when the firm does well, everyone does well by taking home a share of the profits. Of course, to get those profits, we need to share ideas and share responsibility for our work, too.
Bring your whole self
Now you’ve seen our values, it shouldn’t be a surprise that we’re creating a respectful, open, diverse place to work. Building an inclusive culture, where we value difference and respect our colleagues, is not just the right thing to do, it helps our people to perform at the best of their ability and realise their potential.
“We are committed to making sure that the opportunities within our firm are equally accessible for everyone – regardless of background or gender.” Dave Dunckley, CEO
There’s more to life than work
Families, children, sports, night classes…the things you do and the people you’re with outside work matter. They can inspire, motivate and energise you. Inside the office and out. So if you’d like to work flexibly, let us know. We’re happy to look at flexible working options for all our roles, and we’ll always do our best to keep your work and life in balance.
View our video below to see what life is like at Grant Thornton.