30 days ago


Card Factory is the UK’s leading specialist retailer of greeting cards, dressings, and gifts. In 2020 we launch our exciting 5-year business strategy including our vision of becoming an Omni-channel retailer, enabling our customers to shop online, on the move through our apps, or collect in-store. This strategy sees a significant investment in our Digital team and the technology to enables our customer ambition. We are looking for talent across digital marketing, digital trading, UX, Design, Data, and Insight, digital development, and change. If you are passionate about all aspects of digital, looking for a new challenge, and build an exciting experience for our customers, now is the time to join the Card Factory family.   

Job Purpose:     

This is a high-profile role that has a significant impact on our growth ambitions. We’re looking for an exceptional leader who can shape and evolve our digital experience to world-class, across all our digital touchpoints (web, apps). Leading the digital experience team and influencing the wider organisation to support the growth ambition. Building and executing best-in-class design, UX, and CRO activity to create a best-in-class shopping experience.  You will lead, coach, and develop a talented team of UX, UI, design, and CRO specialists. 

Main Responsibilities
  • To lead, own, develop and execute a best-in-class digital experience strategy across all digital touchpoints 

  • To put the customer first, understand their shopping missions, and build a leading experience around them 

  • To define and implement a UX/UI and CRO methodology to improve the shopper experience, drive conversion and add to basket 

  • To deliver brand identity and vision across all digital touchpoints and digital communications 

  • Take ownership of delivering the key customer experience metrics across the shopping missions and creating actions to improve these. 

  • To lead the creative asset creation (digital design, html, CRO) across web, app, email, social and digital media 

  • To partner with the digital trading team to implement CRO campaigns, gain insight and optimise journeys 

  • To partner with the digital technology and change team to test new features/enhancements in order to prioritise the backlog  

  • To structure the website (IA) and navigation that helps customers find the product, content, and services they are looking for. 

  • To create a customer testing program to drive decision making, prioritisation, and KPI improvement 

  • Input into the ongoing development of new experiences, features and services and leading business readiness of upcoming releases 

  • Own and lead the strategy for our digital experience, design, and CRO technology 

  • Establish a data-driven approach to optimisation and inform future activity weekly and ad-hoc sales reporting 

  • Create a clear quarterly digital trading roadmap that helps us achieve our goals 

  • Use your deep experience to coach and up-skill your people, building a highly motivated, customer-focused team. 

  • Develop KPIs and create mechanisms to analyse activity and performance 

The Ideal Candidate
  • Experienced Design, UX, and CRO expert that has overseen the creation and implementation of these strategies.  

  • Expertise in UX/CRO methodology, techniques, and test & learn approaches 

  • Expertise in creating seamless experiences across web and apps 

  • Excellent creative and commercial acumen - highly analytical and able to very quickly derive insight from the channel and commercial data 

  • To build, coach, and lead a team of specialists 

  • Comfortable reporting into the senior leadership team and building strong relationships with other senior leaders 

  • Good judgment and confident decision-maker 

  • Strong communicator; selling an idea, internally and externally 

  • Resilient and organised 

  • Sense of humour 

About The Company

In return we offer a wide range of benefits to support your physical, mental and financial wellbeing.

  • 33 days annual leave entitlement (inc public / bank holidays)
  • Save as you Earn scheme
  • 15% Staff Discount
  • Discounted Gym Memberships
  • O2 open mobile contracts
  • Salary Finance
  • Pension 
  • Discounted Car Leasing
  • Employee Care
  • Flex My Day
  • Card Factory Foundation
  • MyCardFactory App: discounts at leading retailers


This is an exciting role with genuine prospects for the right candidate. If this role describes you and your career aspirations, click apply now.

Visit our website to see the products we sell at

For any questions email:

 (we do not accept CVs/Applications via email) 

We reserve the right to close this vacancy once sufficient suitable applications have been received. We advise applying early to avoid disappointment as applications will be reviewed regularly. 

No agencies please.

Source: Card Factory