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Head of Product Marketing - Commercial Training Programmes

Salt

London, London

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JOB DETAILS
SALARY
£70,000–£90,000 Per Year
JOB TYPE
Full-time, Permanent
SKILLS
Adobe InDesign, Adobe Photoshop, Best Practices, Brand Marketing (Branding), Brand Messaging, Campaigns, Channel Marketing, Channel Strategies, Cloud Computing, Content Development, Content Management, Content Management Systems (CMS), Customer Relationship Management (CRM), Customer Relationship Management (CRM) Systems, Email Marketing, Email Software, Leadership, Market Entry Strategy, Marketing, Marketing Automation Software, Marketing Campaign, Marketing Software, Marketing Strategy, Marketing/Promotional Messaging, Online Marketing, Performance Analysis, Photography, Process Management, Product Marketing, Product Support, Regulations, Revenue Growth, Sales, Salesforce.com, Social Media, Training Program, Training/Teaching
LOCATION
London, London
POSTED
4 days ago

Job Title: Head of Product Marketing - Commercial Training Programmes

Location: London (2 days in Liverpool Street Office)

Salary: £80-100K based on experience + fantastic bens

Role:

I am partnering with a leading UK membership organisation to find a strategic and commercially minded Head of Product Marketing. This individual will drive the professional training and development by launching and scaling educational products that directly support industry-wide learning, leadership and regulatory understanding. You will be commercially focused on driving revenue and sales through various marketing strategies.

Responsibilities:
  • Lead the go-to-market commercial strategy for new and existing professional training and education courses. Key responsibilities include creating compelling marketing messages, leveraging digital platforms to drive sales and engagement, and identify target audiences.
  • Create and deliver the end-to-end multi-channel marketing campaign strategy, ensuring alignment with commercial targets.
  • Manage content updates and upkeep across the website, ensuring consistency with brand tone, messaging, and up-to-date information across all pages.
  • Ensure all Salesforce data is maintained and optimised.
  • Organise email marketing assets using Marketing Cloud.
  • Assist in producing polished digital content, including video, live streams, photography, and written copy for web, social, email, and paid media.
  • Safeguard the visual identity and brand standards across all digital outputs, upholding a cohesive and professional brand presence.

Requirements:
  • Degree in Marketing, Business, or a related discipline is preferred, though equivalent experience will be considered.
  • Experience in commercialising training solutions is highly advantageous.
  • Familiarity with creative tools such as Adobe InDesign, Photoshop, Canva, or similar platforms.
  • Comfortable using digital marketing platforms, such as content management systems (CMS), customer relationship management tools (CRM), and email marketing software.
  • Solid understanding of email marketing best practices, audience segmentation, and campaign performance analysis.
  • Hands-on experience with marketing automation platforms (e.g., Salesforce Marketing Cloud or equivalent).
  • Well-versed in social media trends, tools, and tactics, with the ability to tailor content by channel.
  • Commercially minded and able to take ownership of campaigns and manage the full process from concept through to delivery.

*Rates depend on experience and client requirements

About the Company

S

Salt

Dedicated solely to digital, we are a specialist recruiter with unparalleled sector ­knowledge and a proven track record in meeting and exceeding even the most challenging client briefs.

We understand that at every level of an organisation, it is the quality of the people that drives success, and we are dedicated to ensure that our clients hire only the best. We have an unrivalled network of candidates across every vertical specialism within digital.

We speak to hundreds of digital specialists every week and our consultants have relationships with some of the sector's best talent that span more than a decade.

COMPANY SIZE
20 to 49 employees
INDUSTRY
Staffing/Employment Agencies
WEBSITE
https://www.welovesalt.com/