Employer Brand Officer

Location: Home based/Remote/Hybrid - requires 2 days per week at Lupton, Cumbria (Head Office)Salary: £30,000 

Those huge small victories

We are the highest Ofsted-rated provider in the country for special education and care. Our teams are fulfilled by the idea of making even the smallest positive changes in our young people, so we celebrate the little things. We call these huge small victories.

Being the best provider means having the best people on our team, so its vital that we attract the most passionate and caring professionals from across our sector. How do we attract the very best? With an authentic, honest employer brand that speaks to people who want to create those huge small victories.

We are seeking a creative and talented Employer Brand Advisor to strengthen our Resourcing team and position us as the best place to work in our sector.

Get out what you put in

At WG, we’re passionate about making a difference in the lives of young people. As our Employer Brand Advisor, you’ll play a pivotal role in attracting talented individuals who share our vision and want to be part of something impactful.

We’re seeking a creative, driven individual to bring our employer brand to life. You’ll work closely with our Head of Resourcing to shape and design your own strategy, while managing our employer brand across key platforms such as LinkedIn, Facebook, Twitter, TikTok and Instagram. Your creativity will fuel campaigns and content that resonate with top-tier candidates, build brand awareness, and amplify our ‘Huge Small Victories’ messaging.

In this role you’ll engage with the wider teams across the group and, drive excitement and passion about working with WG. You'll also play a key role in identifying potential talent and passing valuable leads to our Resourcing team.

What we’re looking for

You’ll be a social-media savvy story teller, who can take a challenge and turn it into a creative concept. You’ll also have:

• Understanding of candidate attraction and talent pipelining

• Knowledge of main social media platforms (particularly targeted posts and building audiences)

• Creative – able to deliver innovative campaigns

• Awareness of search engine optimisation

• Understanding of WG employer brand identity and tone of voice

• Strong team work ethic, but self-motivated and comfortable working independently

• Excellent communication skills – able to build relationships internally and externally

• Excellent and demonstrable creative writing / copywriting skills and good storytelling abilities

Brilliant if you also have

• Photography / video / editing skills

• Experience of Blog writing or other journalism

• Marketing or communications qualification

• Graphic design skills (e.g. using Adobe Creative Cloud or similar)

• Education and/or Children’s services sector experience

• Experience using ATS platforms

What we do for you

We know you’re going to do great things. For your hard work and commitment, we reward you with the best salary and benefits package in the care sector. With us, you’ll get to make a genuine difference to the lives of our young people – plus you’ll get:

• Salary: Base salary of £30,000

• Training: Ongoing professional development.

• Holiday: You’ll work hard at WG, so you’ll be rewarded with 35 days holiday including bank holidays

• Flexible benefits package: meaning you can increase/decrease your holiday allowance, pension and life insurance

• Wellbeing: a host of wellbeing tools and advice including employee assistance

• Medical cover so you can claim back the cost of things like an opticians or dentist appointment

• Beautiful working environments including our head office in the Lake District

• A recommend a friend scheme that offers a £1,000 bonus every time

Join the UK’s best special education and care provider

Our young people deserve the best possible future and we feel the same about our teams. You deserve to have the career you want, with a purpose-led employer, in an environment that allows you to be yourself.

The Witherslack Group is committed to safeguarding and promoting the welfare of its young people. This post is subject to an enhanced DBS check (we will cover the cost). We are an equal opportunities employer welcoming applications from all sections of the community.

For a full job description and person specification, please click here.

To view our ex-offenders policy please click here.

Employer Branding / EVP / Resourcing / Talent Acquisition

#HugeSmallVictories