30+ days ago
Integra LifeSciences is a global leader in regenerative technologies and neurosurgical solutions dedicated to limiting uncertainty for clinicians, so they can focus on providing the best patient care.
Founded in 1989, Integra develops, manufactures, sells and supplies best-in-class products to regenerate tissue, remove brain tumors, prevent infection and much more. And over the last three decades, we’ve evolved into one of the world’s leading global medical technology companies with more than 4,000 dedicated employees who deliver innovative medical technology solutions.
But that’s just the beginning. Integra is growing at an unprecedented rate. We’re at a moment in time where the experience you’ll gain is more robust than the experience you bring. And we’re out to invest in your future because it’s the best way to maximize ours.
Being responsible & accountable for developing and diversifying the Wound Reconstruction business within the Tissue Technologies regenerative franchise for Limb Salvage. The role includes the development of finical, promotional, education programs in EMEA to ensure revenue growth and optimize the franchise margin. Build and execute very targeted programs, including rollout of a 3-5 year plan, working with test markets in the early part of the project, influencing governmental departments and changing current clinical practice.
Design regional strategic marketing platform, campaigns, tactics and marketing plans; work with defined local markets to define specific campaigns in line with strategic intent
Aggregate regional market analysis and intelligence
Develop & maintain strong insights & understanding of focus markets
Provide input & recommend regional Business Development opportunities
Adapt global product positioning, to fit local needs
Define regional pricing with commercial leadership
Prioritize opportunities/ input into Global R&S Funnel
Develop region revenue strategic planning
Build evidence generation requirements strategy. For EMEA, Regional and at a country level where required
Create plans for Economic Marketing
Program / Product expertise for the region
Support in-country sales & product specialists for key NPIs/ focus brands
Develop marketing tactics and related marketing collaterals for our sales force & support local marketing & sales management in their implementation;
Develop the appropriate marketing tools & programs to support the sales force to execute their revenue targets
Support sales force, local marketing and any specialty account managers in the field.
Marketing support for indirect markets including support to tactical plan
NPIs Launch tool kits & marketing collaterals
Lead EMEA key clinician’s educational meetings (congress, courses, workshops.)
Manage regional franchise opex budgets and resource allocation
Establish revenue targets/ Franchise with KPIs.
Serve as liaison between global and local teams
Aggregate VoC/market insights and input on NPIs and lifecycle management (primary & secondary market data)
Provide oversight to NPIs and input to PD pipeline / Share with Local PD pipeline priorities
Regional execution of NPIs launch & discontinuation plans
Define regional reimbursement priorities
Identify Regional market access needs: input to Global Franchise Team
Med education & Sales Education:
Own the design and the implementation of product strategy, MedEd programs, budget, and KPIs
Contribute to develop EMEA KOL networks/ franchise & EMEA MedEd programs and partnerships