What qualifications are important in Marketing?
Now that you have identified marketing as the career for you, all you need to do now is ensure that you have the right requirements that employers are looking for.
Entry level qualifications for marketing executives vary from company to company. However, large employers will typically prefer candidates with a Higher National Diploma (HND) or Degree � especially those operating graduate training schemes.
Some employers will accept entrants from any degree discipline, most will favour business studies or marketing subjects whilst industrial companies, for instance, may prefer science-based degrees for their marketing positions. Whereas some smaller employers will place more emphasis on candidates who possess a professional diploma such as one awarded by the Chartered Institute of Marketing (CIM).
But a career in marketing is not exclusive to those with an academic background, many entrants have spent their careers to date working in the related fields of sales or advertising � areas in which academic attainment is secondary to experience and industry knowledge. Besides, training is predominantly on the job with some employers happy to send you on external training courses as and when appropriate, though some large-scale employers may run their own in-house courses. So not having a specific degree or diploma is not necessarily a bar to entry.
However, once you are established in your new position it will soon become clear that the attainment of professional qualifications will mean the difference between staying in your existing role for some time and climbing the proverbial career ladder.
For many employers, accredited professional qualifications from the likes of the CIM are a must for anyone who is serious about moving their career forward into a Senior Marketing Executive, Marketing Manager or Marketing Director role. These qualifications signify that you are up to date with developments in the industry and that you are committed to best practice as a marketing professional.
The CIM alone has four levels of qualification which are determined by your academic qualifications and experience, along with courses operated by the Institute of Direct Marketing (IDM), The Institute of Export and the Communication Advertising & Marketing Education Foundation (CAM).
Most employers will cover the costs of these courses which may be studied on a part-time or full-time basis around your existing commitments.
Previous work experience in any commercial environment will give you a good insight into how organisations operate. Approach employers directly and volunteer for an unpaid work placement by making speculative applications to companies with large marketing departments. And who knows, if you impress your boss this could end up in a job offer.