Three types of marketing interview questions – and how to ace them

With so many types of  – across all industries – it’s impossible to memories every answer to each potential question.

But employers aren’t looking for someone with a good memory. They want you to demonstrate the relevant skills, experience and personal qualities you can bring to the role.

That’s why marketing interview questions boil down to three types. Learn to recognise them and you’ll have a shortcut to a killer answer.

Here’s your cheat sheet to nail the interview and land that job.

Skill-based questions

These questions examine how your skillsets match the job. Research is key. Trawl the company’s website, sign up to its emails and explore every inch of its social-media pages. Now, think about how you can use your skills and experience to run the brand’s next campaign.

This approach will handle common marketing interview questions such as, “What do you think about our marketing ?”

Start with the good stuff. Do they have an okay blog? Great. Mention how their content marketing is useful and relevant for customers. Did you find the blog post from Facebook? Awesome. Say how the post successfully brought you to the article. Did the blog link to an impossible-to-navigate landing page? Sweet. Now explain how you’d optimise the page to capture email addresses, then have an email campaign ready to fire to captured leads.

Even a simple, “Why do you want this job?” Really means, “What can you bring to our marketing campaigns?” Which actually means, “How can you make us more successful?” However you start your answers to skills-based marketing job interview questions, finish with specific ideas on how to improve the brand’s marketing.

Situational questions

These questions test your mettle and show how you’ve handled real-life marketing challenges. You probably did this already with your answers to the skills-based questions – but go deeper.

“Can you give an example of a successful campaign you worked on?”

Marketers love this one. Start at the beginning and explain how you worked with colleagues to identify the right channels to reach your target audience. Next, explain how you overcame the challenges of a picky client or fussy creatives to execute the campaign. Finally, reveal how you measured the results. 

Ears will prick up now because interviewers want to hear the stats – and how you get them. So, know the engagement levels of social-media posts, the click-through rate of emails and the campaign’s return on investment (ROI). Commit these figures to memory or write them down and take them to the interview (a notebook shows you’re eager).

With all situational questions, go as deep as you can. And expect questions related to short and long-term sales cycles, generating leads and customer retention. Once you show you know what these mean, answer like the ‘successful campaign’ question –  showing how you got good results in the past, what you learned from challenges and which ideas you’d bring to the company’s marketing efforts. 

Motivational questions

These fluffy-sounding questions are actually to detect if you’re the right fit for a company. So treat “What’s your least favourite part of the job?” as the death-arrow it really is.

Start with your research. Don’t be afraid to be honest, but make sure you turn your answer into something positive. An example, for a company which highly values creativity, might be: “I dislike spending time doing admin.” Flip this to meet the company’s ethos – explain how you have turned administrative tasks into fun collaborative working sessions with colleagues at your current job. Explain that the reason you dislike it is because you prefer spending time on creative projects, which is where your strength lies. Remember that every question is an opportunity to show off your skills.

Again, bring specific skills and experiences to these questions. Better yet, bring yourself. That’s what employers are really after. So be passionate, dry, easy-going – whatever your style is.

Thinking about applying for a Marketing job? Or need to do more prep? Here are some extra interview questions that’ll slot into the three types above.