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Sales Manager CV Template

You’ll see on our Sales Manager CV sample that the applicant has laid out her skills, experience, attributes and achievements clearly on the front page – this gives her an edge as busy employers don’t have to scroll to find out all the best bits.

Once they have seen the calibre of the employee they can then scroll down for further information. Lay out your duties in each role clearly but with not too much detail – you don’t want to bore the reader so try to use the active voice.

Remember to include any relevant training too. If you have any impressive extracurricular activities include those too as well as languages and software skills.

Download our free CV Template for Sale Manager

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Jennifer Wood

Address: Flat 0, Any Road, Any Town, Postcode
Email: | Telephone: +44 0000 000 000


A hard-working, knowledgeable and target-oriented Sales Manager with an extensive successful sales record. Builds and maintains a loyal client base through strong relationship-building skills, and excels at devising strategies for increased sales. Skilled in bringing out the best in staff; able to manage effectively and recruit talent. Strong organisational and time management ability; skilled in planning, scheduling and meeting deadlines. Driven to succeed; a valuable addition to a forward-thinking company with strong opportunities for progression.


  • Company: Achieved area sales of £2.2m in one year
  • Company: Drove [item] sales up from 400 to 1000 a week
  • Company: Won the Rising Star Award (date)
  • Company: Achieved #1 adviser in eight out of 12 months, and was ranked in the in top four every month
  • Company: Achieved record-breaking sales of £36k. Consistently brought in half of the overall monthly sales target
  • Company: Won Top Seller Prize for two consecutive months, securing 155% and 203% of monthly targets


12/2014 – Present

Sales Manager, Company

  • Identifies and generates leads through networking, cold-calling and marketing, converting into key accounts
  • Emphasises product features based on customers' needs and up-sell/cross-sell IT products/services
  • Manages the sales cycle from inception to execution
  • Manages high-profile corporate accounts
  • Full ownership of P&L to achieve revenue growth and gross profit stream
  • Coordinates and leads service review meetings to ensure customer satisfaction and SLAs are being met
  • Conducts bid analysis and deal execution, ensuring to buy, sell and renegotiate/renew contracts at best prices
  • Writes formal responses to RFQ/RFPs
  • Uses CRM and ERP systems to record data
  • Key role in developing the team: conducting appraisals, one-to-ones, training and mentoring


10/2013 – 12/2014

Company - Marketing Sales Executive/Account Manager

  • Built sales roadmap in line with sales targets across the portfolio of B2B brands
  • Identified and reviewed clients’ marketing requirements in order to create tailored solutions
  • Constructed and presented presentations/proposals to clients based on their marketing objectives
  • Provided excellent agency servicing consisting of regular meetings, monthly presentations, agreed response times on RFPs and in-depth post-campaign reporting
  • Expanded client base by setting up meetings and telephoning marketing decision-makers and agencies
  • Achieved monthly/quarterly revenue targets
  • Provided accurate revenue forecasts to Sales Manager on a weekly basis
  • Generated and targeted leads in specialist market/industries
  • Used and monitored Salesforce, accurately inputting data and ensuring applications were up to date xecuting stock and warehouse check processes, management reporting to Credit Committees and MT Commodities


06/2012 – 10/2013

Company - Sales Executive

  • Sourced leads and cold-called to promote the products, and regularly called/visited both new and existing customers to discuss requirements, negotiate terms and maximise business opportunities
  • Built and retained long-term friendships/relationships with customers
  • Acted as key point of contact for the company, ensured a high standard of customer service by discussing technical problems or repairs required and recommending suitable products
  • Responsible for negotiating contracts from year to year (i.e. price increases and stock agreements)


10/2009 – 08/2012

BA: Business Management

University, City, Country


Key Modules:

Business Skills; Operations Management; Economics, Business and Sustainability; Financial Accounting; Marketing Principles; Organisational Behaviour and Analysis; Business Ethics; Business Decision-Making


10/2007 – 08/2009

A Levels: Maths (C) Business Studies (A) Further Maths (B)

School, City, Country


  • IHG: Sales Approach and Coaching
  • NVQ Level 3: Business Administration and Customer Care
  • ALDP Level 1: Leadership Fundamentals, Crucial Conversations, Project Delivery, Strength Based Leadership, Presentation skillsFocus of degree, eg this included modules in social media management and public speaking



Microsoft Office (PowerPoint, Word, Excel and Outlook), CRM and ERP systems


Parasailing, mountain climbing, travelling and mountain biking



Wondering what to do now? Check out our expert career advice, find out more about the Sales industry or search for the latest Sales jobs.

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