Social Engagement Works

Social Engagement Works

According to a study from APCO Worldwide and Gagen MacDonald, companies using internal social tools enjoy higher levels of engagement at work. These organizations also report:

61% of employees said their company's social media tools make it easy to collaborate with colleagues across great distances

58% would rather work at a company that utilizes internal social tools

I love this kind of data - it calls into question why are so many companies still get spooked by the word “social”. From social recruiting, to social working, to social advocates, to social engagement; it has nothing but benefits. However, you yourself have to discover and embrace social to really get the most out of it, and that doesn’t just mean using Facebook or Twitter.

Keep the faith and trust your employees, they really won’t abuse your trust in them.

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